Marketing & Advertising
Video Is Essential for Personalization & Branding
By Tim James, COO, Flick Fusion Why does everyone like Super Bowl commercials? Heck, some people watch the Super Bowl just to see them! Companies spend millions of dollars for a 30-second slot both during and leading up to the Super Bowl. And why do consumers like...
We All Share Responsibility to Ensure Vehicles are Safe
By Sean Reyes, Chief Marketing Officer, Recall Masters When it comes to vehicle manufacturing, there is an implied responsibility for the safety of the vehicles produced. That’s the exact reason manufacturers issue service bulletins and notices for the smallest of...
How Leasing Saved the Front End
By Rob Volatile, Regional Vice President of Easycare Sales, APCO Holdings Last December my lease ended and for the first time ever my vehicle was worth more than the residual. In this environment, I could not bring myself to ask one of my many dealer friends to sell...
Sip Some Tea With Kevin Frye of Jeff Wyler: Five Automotive Issues That ARE Your Business
By Kevin Frye, Marketing Director, Jeff Wyler Automotive Family Join fellow dealer Kevin Frye for a deep dive into the latest automotive issues during his session, Don't Mind Me - Just Sipping Some Tea, at Digital Dealer Tampa 2022! If I am to believe my two children,...
WebBuy Wins BIG at the 2022 AWAs!
Announcement from WebBuy WebBuy® wins the 2022 AWA Award in the category of Digital Retail Solutions Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce...
Manheim Appoints Three New General Managers in the East Region
Announcement from Manheim Promotions include the Mid-Atlantic, Northeast and Carolina Market Centers Manheim tapped into the company’s leadership talent in Q1, appointing three new general managers with deep experience serving their clients, team members and...
Are Overflow Service Calls Killing Your Bottom Line?
By Jason Beckett, COO, Proactive Dealer Solutions Inbound service calls are low-funnel opportunities that must be handled properly. Many dealers believe ringing phones are answered by their in-house team. During busy times and after-hours, they believe a few calls are...
How to Win Local Search for Service
By George Nenni, Founder, Generations Digital Let’s face it, for most consumers today, Google Search has become the yellow pages. Nearly every time these consumers are searching for a plumber, a haircut, or a source for brake repairs, they are turning to Google. For...
Emotional Intelligence: A Good Dealership Habit to Pick Up
By Tom Kline, Lead Consultant and Founder, Better Vantage Point “The purpose of habit is to remove that action from self-negotiation. You no longer expend energy deciding whether to do it. You just do it.”-Kevin Kelly, 68 Bits of Unsolicited Advice You may have never...
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