Marketing & Advertising
How to Use Video to Increase Your Service Revenue
By Tim James, COO, FlickFusion Have you ever been frustrated because a customer turned down a service recommendation? Perhaps they hand you the excuse that they need to consult with a spouse, friend, or family member before they accept. The problem is most consumers...
In the Post-Pandemic New Normal, Where Does Digital Retailing End?
By Pete MacInnis, Founder and CEO, eLEND Solutions In late 2021, we sought out the answer to the question - In the Post-Pandemic New Normal, Where does Digital Retailing End? After surveying automotive dealers across the US, some of what we heard was predictable, some...
Digital Dealer Tampa Preview Session: How to Beat Independent Repair Shops on Google
Check out this exclusive teaser session from George Nenni, giving you a preview of the strategies he'll be unveiling at Digital Dealer Tampa that you need to drive increased fixed ops business, optimizing both your on-website content along with your Google Business...
BDC Through the Decades
By Bob Gower, COO, Traver Connect It was our Founder and CEO, John Traver’s, innovative leadership that launched the first dealership Business Development Center in 1991, and since then, Traver Connect has been at the forefront of its evolution. Decades ago, if at...
Is Your Dealership Ready for Training Curriculum Required Under the New FTC Safeguards Rule?
By Ken Hill, Managing Director, 700Credit With the Federal Trade Commission’s (FTC) recently issued Safeguards Rule, which requires stricter information security programs for consumers, U.S. auto dealerships have a heavy task of strengthening their information systems...
Trust, Transparency, and Control – The New Playbook for Building Lasting Customer Relationships
By Eric Tejeda, Marketing Director, PossibleNOW Innovation in marketing and increased privacy requirements has placed customer understanding, personalization, and trust at the forefront of marketing priorities. Additionally, with a string of massive, high-profile data...
A Little Less Talk and a Lot More Action
By Sean Reyes, Chief Marketing Officer, Recall Masters Today’s automotive climate is undergoing quite of bit of turmoil. Between chip shortages leading to decreased new car inventory and used car prices skyrocketing for dealers and consumers, dealers still have to...
How to Win With Texting in Times of Inventory Shortage
By Jess Lee, CEO, Bitesize Once upon a time, using text messaging to communicate with customers was out of the norm, going the extra mile. Today in the year of 2022, everyone is doing it, including your internet sales manager, your doctor, and your barber. Acquiring...
3 Best Practices for CRM Customization
By Michael Biasco, Senior Product Marketer, Elead/CDK Global The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing, a lack of new cars on the ground, and a pivot to...
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