Marketing & Advertising
Automobile Dealerships Get Deadline for Cybersecurity Updates from Gramm-Leach-Bliley Act
By Stephen Heath, Chief Technology Officer, TorchLight Implementing IT security measures to protect the data privacy of both businesses and customers can be a daunting proposition for automobile dealerships, particularly smaller dealerships. The increased demand on...
CallRevu Makes Call Monitoring Platform Accessible to All
Announcement from CallRevu ADA Compliant Tools & Content Supports Inclusivity at Automotive Retailers CallRevu, an industry leader in automotive call monitoring and analytics, continues to demonstrate its commitment to inclusion and accessibility with advances in...
EasyCare Introduces New Vehicle Service Contract for Auto Dealers
Announcement from EasyCare VSC includes coverage for many types of vehicles and enhances consumer convenience benefits EasyCare, an APCO Holdings brand, introduces a new vehicle service contract (VSC) for auto dealerships. This VSC makes it easier for dealers to...
Quantum5 Acquires ESI Trends, Launches ESi-Q
Announcement from Quantum5 The company will be fully integrated into the Quantum5 family of brands and represents the industry’s most comprehensive culture analysis to date for better training results. Quantum5, the first company to transform dealership training and...
Traver Connect Announces Service BDC Capsule, Bringing Greater Visibility to BDC Success Metrics
Announcement from Traver Connect Traver Connect, a complete suite of solutions for automobile dealerships aimed at maximizing Sales and Service BDC, today announced the launch of Service BDC Capsule. With the mission of putting the power of business intelligence back...
Push the Pedal Down on Auto Sales With ADKAR Training
By Tiffany Peeler, VP of Sales and Operations, Proactive Dealer Solutions The chip crisis will abate and your lot will be full of vehicles again. Yet, one can argue that the retail auto sales experience has changed forever. Consumers like completing more of the buying...
How to Crush Car Sales in a Social Media World
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to...
How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share
By Jeff Allen, Vice President of Customer Experience, PureCars Electric vehicles (EVs) have become an extremely polarizing topic over the years. Every day there seem to be dozens, if not hundreds, of articles talking about this segment of the automotive market....
If You’re a Hammer, Everything’s a Nail
By Tom Kline, Lead Consultant and Founder, Better Vantage Point If you’re a surgeon, you generally fix medical issues through surgery. I’ve seen this several times in my life and it’s not always the best option to resolve a medical issue. So how does this thinking...
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