Marketing & Advertising
PureCars Announces Stephane Ferri as Chief Executive Officer
Announcement from PureCars Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced that industry veteran Stephane Ferri has joined the company as Chief Executive Officer. In his new role, Mr. Ferri will...
DealerPeak Releases Top Converting Sources for Website Providers, Marketplaces and Digital Retail Partners in New Q1 2022 Peak Insight Report
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain its love of selling cars, announced the release of their Q1 Peak Insight Report, examining the top lead conversion sources for dealerships in the first quarter of 2022. The...
How Do We Solve the Shortage of Technicians?
By Sean Reyes, Chief Marketing Officer, Recall Masters According to an article in MarketSource, past NADA Chairman, Charlie Gilchrist estimates that within the 16,500 dealership members, 76,000 technicians will be needed by 2026. There is a large pool of existing...
Wolters Kluwer Unveils Auto Finance Digital Transformation Index for the First Quarter
Announcement from Wolters Kluwer Auto finance and dealer service providers have seen an 81.11% growth in digital transactions over the last twelve months leveraging digital contract and financial documentation Wolters Kluwer, a global leader in professional...
Social Listening With Video
By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...
AutoPayPlus Employee Honors Military Personnel Who Died in Service
Announcement from AutoPayPlus Supported by coworkers, Jedd Price has visited cemeteries in seven states and laid 100,000 pennies on gravestones since Memorial Day 2021 A few years ago, Jedd Price learned that a penny left on a soldier’s gravestone means someone...
The EV Knowledge Gap is Wider Than Dealers Think
By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...
How Dealers Approach Vehicle Photography Differently in Today’s Digital Retail World
By Peter Duffy, Founder/CEO, Dealer Image Pro A picture is worth a thousand words, but in today’s world of automotive digital retail, it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making...
Automobile Dealerships Get Deadline for Cybersecurity Updates from Gramm-Leach-Bliley Act
By Stephen Heath, Chief Technology Officer, TorchLight Implementing IT security measures to protect the data privacy of both businesses and customers can be a daunting proposition for automobile dealerships, particularly smaller dealerships. The increased demand on...
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