Marketing & Advertising
The Most Profitable Hour You’ll Spend All Year
By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership's marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring things...
Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey
By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...
DealerPeak CRM Includes New Features that Enhance Visibility, Desking Functionality and Mobile Communications
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced the immediate availability of a new release of its DealerPeak CRM platform. This feature-rich release is designed to directly improve...
Quantum5 and InteractiveTel Announce Strategic Partnership to Bring Innovative Customer Experience Skills Training to Dealerships
Announcement from Quantum5 Quantum5, a leading training company that brings people and technology together for sustained learning and higher profits, announced the completion of a strategic partnership with InteractiveTel, a leading provider in cloud-based customer...
4 Ways to Boost Owner Retention Program ROI
By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...
How Customer Convenience Benefits Dealers
By Scott Penn, VP Business Development, APCO Holdings Every time I watch television, I see anti-dealership commercials from disruptors with online or end-to-end buying solutions. What are they selling? They don't advertise competitive prices; instead, they focus on...
Time to Develop a Highly Differentiated Local Dealer Brand
Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…
3 Essential Team Management Tactics for Successful Social Selling
It’s a new challenge for auto retailers to control the customer experience in this context, and customers are in the driver’s seat. Specific automotive social selling team management tactics can be applied so that salespeople serve customers…
Digital Dealer Tampa 2022 – Conference & Expo Highlights
On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.
Join us for Digital Dealer Las Vegas 2021