Marketing & Advertising
Why “Penny-Perfect” Payments Simply Don’t Cut It
By Rusty West, President, Market Scan Information Systems One of the most talked-about themes at this year’s NADA 2022 conference was the notion of “Penny-Perfect payments”. It seemed as if this was the new buzzword replacing Digital Retailing from just a few short...
Time to Recession-Proof Your Dealership
By Michael Renaud, General Manager, Alan Ram's Proactive Training Solutions With new inventories at record low levels, used car market pricing moving dramatically, and profitability at an all-time high for many dealers, a declining SAAR could be a leading indicator...
Why Open API is the Future of Our Industry
By Matt Moore, CEO, DealerPeak When the pandemic hit, it irrevocably changed our industry, and the world, as we know it. Companies had to adapt and pivot in ways no one would have ever dreamed of just a few years ago. Dealerships are now constantly implementing new...
Why Aren’t More Dealers Using This Everyday Technology to Fight Identity Fraud?
By Ken Hill, Managing Director, 700Credit Synthetic identity fraud is a complex issue that continues to increase each year posing great problems for everyone from auto dealers to lenders alike. In fact, synthetic identities can be severely detrimental to a lender’s...
Achieving Personal and Organizational Discipline Moving From Average to Extra-Ordinary
By Dan Schneider, Partner/Director, The Rawls Group Dictionaries give several definitions of discipline. The definition of discipline that we are talking about today is “an exercise that develops or improves a skill or habit.” It is the missing ingredient in building...
Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx
We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....
Seeing Is Believing: Video MPI Increases Service Sales!
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. Do you remember the game “telephone” we used to play when we were teenagers? The leader whispers a sentence into the ear of the person next to them. Then that person...
Evolving to Become More Transparent
By Jeremy Beck, VP Sales Operations, APCO Holdings LLC/EasyCare In the last two years, auto dealerships have become more transparent than ever before. By transparent, I am referring to the practice of giving car shoppers information they want without requiring them to...
Drive Traffic to Your Dealership by Optimizing Your Most Valuable Marketing Channel
Your dealership is most likely losing out on its most valuable traffic channel: Organic! Search engines – and specifically Google, continue to be where the vast majority of the country (and world!) start when they want to find something online
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