Marketing & Advertising
Technology, Recalls, and Inevitable Challenges
By Sean Reyes of Recall Masters As vehicles become increasingly advanced, many OEMs are integrating technology that includes the ability to upload software updates by over-the-air (OTA) methods. Tesla has been doing this since its inception. But there are only so many...
Raising the Fence: Adopting New Rules to Improve Cybersecurity
By Travis Peterson of One View Ransomware attacks nearly doubled in 2021 and the shift in quantity is expected to be permanent. That’s a scary stat for any business – but especially for auto dealerships, which are at the forefront of these attacks. We all know how...
Grab a Fork: It’s Time to Digest Your Dealership Data and Make it Count
By Lisa Gener, Chief Revenue Officer, Dealer Alchemist Today’s leading dealers are taking the time to learn the difference between reaching the right audience and selling the vehicles they have versus screaming into the internet void. They know that what worked before...
Why Are They Leaving?
By James A. Ziegler, CSP, HSG, "The Alpha Dawg" If you know me, you know that I hate stats. I believe most stats are made up and created by individuals that want to influence the people receiving the stats. I'm not saying you should ignore stats altogether, but you...
Oops They Did It Again
By Tom Kline, Lead Consultant & Founder, Better Vantage Point Oops, they did it again. I just unpacked my new desktop computer, screens, camera, and enough cables for you, me, and every adult on the planet. (Well, not quite but definitely an abundance!) Along with...
Bridge the Gap Between Online and On-the-Lot Sales With Video
By Tim James of Flick Fusion Change happens at an ever-escalating pace. Think about how you are currently reading this blog; on your computer or a smartphone that you purchased just a couple of years ago, that is likely already three models outdated. It can be hard to...
Put the I Back in Omnichannel
By Dave O’Brien of Quantum5 While digital retailing is the current buzzword in our industry, I think any way of selling to today’s online customer should instead be termed “modern retailing.” In today’s increasingly digital environment knowing how to read people and...
How Subprime & Independent Dealers Can Digitize Their Back-Office
By Tim Yalich, Head of Auto Strategy, Wolters Kluwer Make no mistake, while franchised auto dealers continue to grab most headlines addressing rapidly changing and consumer-facing digital retailing experiences, independent and used dealers (including those known for...
Current Industry Challenges Drive Need for New Strategies and Solutions for Dealers
By Angelica Jeffreys of Equifax and Scott Fletcher of Team Velocity Given supply chain issues and limited inventory, dealerships are looking for new ways to raise the bar and sell more cars -- while also trying to figure out how to source the right inventory. Data can...
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