Marketing & Advertising
4 Techniques to Fine-Tune Your Dealership Digital Retailing Process
As many as 52% of dealers report their dealerships are “highly virtual or completely virtual.” But how much preparation does the typical dealership put into...
Will Your Dealership Estate Plan of Equal Backfire?
Will your dealership estate plan of equal backfire? It probably feels good to tell your kids you are treating everyone equally. No one can say, “Mom and Dad loved my sibling more than...
Why Car Subscriptions Are Creating a Reputation Problem for Manufacturers
By Joe Fuca, CEO, Reputation When it was reported that BMW was charging a subscription fee for heated seats, the automotive industry took notice. Major notice. And it wasn’t all positive, either, as this sample reaction illustrates: Welcome to a new path for...
A Service Process that Actually Makes Money… Right Now!
Dealerships have a process for everything, yet most of those don’t produce revenue right now. There is a process to meet and greet on the...
5 Ways To Save Money on Dealership PPC Marketing
By Alex Melen, Co-Founder, Smartsites As we close up 2022 and enter 2023 the good news is that PPC Marketing – specifically search marketing (Google Ads, Microsoft Ads), continues to perform very well. In a world of chasing user attention, search marketing continues...
How to Use Video to Drive Customers Down the Sales Funnel
Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high consumer...
How Changing Economic Trends are Impacting Dealership Operations
By Tim Blochowiak, Vice President of Dealer Sales, Protective Asset Protection The expansion of F&I solutions, protection products and participation programs have been a key part of the overall economic impact for dealerships dating back to pre-pandemic. This...
Top Tips to Optimize the Car Buying Experience & Convert Leads Like a Pro
By Scott Pechstein, Senior Vice President of Business Development, Digital Air Strike It’s no secret that most consumers want to manage their car buying experience online… until they don’t. And then, they want to call, text, or meet in person with someone at the...
10 Questions to Ask When Hiring a Social Media Manager
By Kathi Kruse, Founder, Kruse Control Inc. Every dealership wants to grow. But the complexities of social media have increased, and one of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager requires assessing your...
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