Marketing & Advertising
Accelerating the Waterfall Effect: Private-Party Acquisitions As a Wave-Maker for Dealerships
The most successful dealerships aren't necessarily those with the flashiest showrooms or the largest advertising budgets. Instead, success often hinges on the adoption of innovative strategies. One transformative strategy is private-party acquisition. Building...
Mastering Phone Sales in Automotive: The Art of Asking Questions and Timing
When you call a dealership in America, the typical response usually falls into one of two categories: "Yes, we have the car. When would you like to come in and look at it?" Or, if inventory is low, you'll hear, "No, sorry, we don't have it," and that's the end of the...
Dealer Magazine: Interview with Ashley Cavazos, Marketing Director, DeMontrond Auto Group
We recently had the pleasure of interviewing Ashley Cavazos, the Marketing Director of DeMontrond Auto Group, based in Houston, Texas. DeMontrond Auto Group boasts an impressive portfolio of 12 dealerships, representing 11 automotive brands, and additionally, they...
Sales of Auto Dealerships up 11% from Last Year: Kerrigan
The economics remain strong enough in 2023’s third quarter for sales of auto dealerships to rise more than 10 percent, according to a recent report from Kerrigan Advisors. The auto dealership buy/sell market had a record 313 transactions completed through the third...
U.S. Auto Sales Expected to Rise 2% in 2024
New vehicle sales worldwide are forecasted to exceed 88 million in 2024, with sales in the United States growing despite concerns about the economy. S&P Global Mobility is estimating 88.3 million new vehicle sales worldwide next year as supply chain issues fade...
Automotive Retail: Relevance in a Digital World
The digital revolution is here to stay in automotive retail. When researching and buying vehicles, consumers expect flexible digital experiences that allow them to transition to traditional sales models seamlessly at their discretion. Whether online, in-store, or...
The Four Cs of a Complementary TV Strategy in Automotive Marketing
Cars and television were made for each other. Capturing the roar of an engine and the hugging of sharp corners translates perfectly to the biggest screen in the house, and has helped several brands and models reach iconic status here in the US since television...
DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
One of the most traumatic memories from my childhood traces back to a commercial I saw when watching the General Electric Theater. The mystique of the commercial sets the stage for a cautionary journey exploring digital retail. The Kid's Spacesuit Commercial It was...
Let Us Live Up to What We Have Already Attained
The new year is upon us already! What’s your plan, your guiding principle, your focus, and your emphasis going to be in 2024? How about this for a New Year’s resolution: Let us live up to what we have already attained. In other words, you don’t have to know everything...
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