Marketing & Advertising
How Dealers & OEM Partners Can Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EV Vehicles
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Sales of electric vehicles (EVs) in the U.S. showed a sharp jump in sales, increasing by two-thirds in 2022, while the remaining portion of the auto market contracted. Carmakers...
Top 5 Trends for the Commercial Vehicle Industry in 2023
What’s Affecting the Commercial Vehicle Industry? By Kathryn Schifferle, Chief Vision Officer, Work Truck Solutions Work Truck Solutions doesn’t have a crystal ball, but we do have significant search and usage data exclusive to the commercial vehicle industry; this...
How Automation Can Help in a Time of Low-Inventory, High-Demand
By Alex Snyder, CEO & Founder, FrikinTech The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers' reputations at stake as customers show up excited about the rising values of their...
Understanding Inbound Call Data and How Service Can Capitalize on Missed Opportunities
Missed opportunities in calls make it through to service departments daily. Similarly, there are missed opportunities in the calls that fail to get answered. However, there are steps you can take to...
Transparency in the Car Buying Process
By Sean Toussi, CEO & Co-Founder, Glo3D.com The key to any strong relationship is based on trust and being open with one another, this seems to be overlooked in the automotive industry. Car buyers don't get as much transparency in their buying process as they do...
What is the Difference Between Training & Development?
By Jeremiah Shelton, VP of Training and Development, APCO Holdings Every company that works with F&I departments claims to be a training & development company but, what does that mean? In any industry you have good and bad performers but, how do you figure out...
Weld County Garage Sees a 96% Reduction in Non-RIM Obsolete Inventory Using PartsEdge
Announcement from PartsEdge PartsEdge, the industry’s leading parts inventory and management service provider, announced Weld County Garage Buick GMC reported a 96% reduction in non-RIM obsolete inventory using their parts management service in 2022. In addition, they...
Meta’s Framework to Up-Level Your Dealership Marketing Strategy
In the early 90s, static banner ads launched on the Internet were considered groundbreaking. Today, ads can have rich videos that quickly evolve into interactive...
FTC Rule Changes Place Compliance in Spotlight
The passing of the Federal Trade Commission's (FTC) proposed “Motor Vehicle Dealers Trade Regulation Rule” is imminent. Yet, many auto dealerships still need to...
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