Marketing & Advertising
How 5G Can Impact Automotive Dealership and the Factors to be Considered While Being Implemented
There are various ways 5G technology has the potential to revolutionize automotive dealerships by enhancing connectivity, enabling new services, improving customer experiences, and optimizing various operational aspects of the business. Some ways in which 5G can...
Dealer Magazine: From Tenure to Teamwork: Combatting Entitlement for Dealership Excellence
In the fast-paced and competitive world of the car business, the subtle but powerful threat of entitlement can stealthily undermine the success of your business. While often overlooked, this insidious virus can erode teamwork, hinder performance, and compromise...
New NXP Radar Features Connect Software-Defined Vehicles
This story first appeared in RFIDJournal.com NXP has released a new version of its radar automotive products at the 2024 CES, aiming to enable a new generation of software-defined vehicles that can receive updated features as they come available as well as network...
FTC Will Await Legal Challenges Before Enforcing CARS Rule
The Federal Trade Commission (FTC) issued an order Jan. 18 postponing the effective date of the Combatting Auto Retail Scams (CARS) Rule as a legal challenge makes it way through the courts. The CARS Rules will require up-front pricing in dealers' advertising and...
Consumer Satisfaction With Auto Dealers Jumped 8% Last Year
A new survey shows car buyers are increasingly happy with their dealers at a seven out of ten rate. Cox Automotive’s annual Car Buyer Journey (CBJ) Study released Jan. 17 revealed satisfaction with the overall vehicle shopping and buying experience improved in 2023...
New VP of Search and VP of Customer Experience to Expand Digital Solutions and Elevate Dealer Success
Dealers United, a top provider of full-service digital solutions for automotive dealerships, announced its strategic growth initiative for 2024 with the arrival of two recent executive hires: Vice Presidents Dale Hewett and Tim Wilson. Dale Hewett has assumed the new...
Jim Ellis Ford of Sandy Springs Supports Cobb Innovation and Technology Academy
Jim Ellis Ford of Sandy Springs recently donated over $1,500 plus two learning vehicles to Cobb Innovation and Technology Academy (CITA). The funds will be used to support the high school’s automotive careers program, and the vehicles will be used as training vehicles...
7 Habits to Highly Effective Video Email
Did you know that the average working professional receives 120 emails every day? No-one has time to read that many emails; so do you know what happens to most of your dealership's emails that get sent out? They get deleted without ever being opened. Yet, email is...
Dealer Magazine Preview: Interview with Ryan Sodikoff of Steven Toyota
Dealer Magazine had the privilege of talking with Ryan Sodikoff, the General Manager and President of Steven Toyota in Harrisonburg, Virginia. The Sodikoff’s have been in the car business for three generations. They have a total of seven locations—three franchise...
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