Marketing & Advertising

By Yago Paramo, Dealer eProcess (DEP) West Partner It’s that time of the month when dealers gather their senior management and go line-by-line over the doc sheet. Every manager is concerned about what the outcome may be. Did they make the wrong decision? Does the...

By Lindsay Ciavattone, Director, Dealer Relations, CarGurus Whether you’re building digital retail tools in-house, working with a partner to integrate new capabilities, or doing a little bit of both, the path to successful digital retail adoption can be challenging —...

As the automotive industry continues to evolve, it’s more important than ever to understand uses for AI within the dealership and how these can streamline customer communication, increase efficiency, and gain valuable insights into customer behavior. When deciding...

A few years ago, while training in a dealership (which shall remain nameless), I had a service advisor who did not know me very well say to me “What can a middle-aged white...

Great customer experiences certainly enhance brand image and dealership loyalty, but does going that extra mile to deliver top-of-the-line customer service really translate into...