Marketing & Advertising
Dealer Alchemist Announces New Chief Revenue Officer
Announcement from Dealer Alchemist Dealer Alchemist hires Jeff Clark to drive business strategies and scale growth. Dealer Alchemist, the cutting-edge digital ad agency with a technology-first approach in automotive, announced the appointment of Jeff Clark as its new...
The Ascendancy of Video: A Preferred Medium for the 21st Century Consumer
In the ever-evolving landscape of digital content, the data shows that video has emerged as the clear favorite among consumers, illustrating an upward trend that's seen its popularity increase remarkably over the past decade. Today, video is transforming consumer...
Seven Reasons Employees are Leaving Your Dealership
Do you know the main reasons that employees leave their dealership? And of those, which areas are you excelling in and where could you improve? Based on employee surveys collected by ESi-Q in 2022, we'll highlight the reasons why dealership employees are leaving and...
Why More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process
It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offsetting floor-planning cost erosion, to solidifying higher customer satisfaction through better protection of...
TruVideo Integrates with Sunbit to Bring Auto Service Customers Access to Pay Over Time Option
TruVideo, a leader in video communication and Artificial Intelligence (AI) for the Automotive and Transportation sector, is proud to announce their integration with the point-of-sale lending technology provider, Sunbit. Under the new integration, service customers...
How Auto Dealerships Can Prevent Data Breaches
Auto dealerships handle a myriad of documents that contain customers’ personal data, extensive vehicle records, transaction histories, and much more. Therefore, auto dealerships should have stringent security protocols in place to protect such sensitive data. Data has...
Focus Advisors Represents Vinart Dealerships in their Body Shop Sale and Services Agreement
Announcement from Focus Advisors Focus Advisors, the leading M&A firm in Collision Repair, is proud to announce the successful sale of Vinart Dealerships’ body shop and formation of its ongoing services agreement with VIVE Collision. Vinart’s body shop in...
The Power of Transparency in Used Vehicle Sales
To be, or not to be, transparent in the car-buying process is still an unresolved question at many dealerships. Some dealers choose to be transparent, while others choose to hold their cards close to the vest. The thought process is that the less the customer knows,...
How Digital Marketing Propels the New Way to Sell Cars
Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry. Not that long ago, dealerships and auto marketers had a clear first action to turn prospects into car owners: get them into the showroom. The key to making a sale...
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