Marketing & Advertising
How the “72-Hour” Rule Could Increase Video Marketing Buy-In at Your Dealership
It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM through the “72-Hour” rule. The rule means that if a salesperson has followed up with a customer – and it is logged into the CRM – they are...
Training Dealers & OEM Partners to Leverage AI & Advanced Data to Better Sell Connected Vehicles
New opportunities related to connectivity, advanced electronics, and computer technology are becoming increasingly important as vehicle technology advances. Auto dealers are on the front lines in this new environment where customers need to understand the technology...
Navigating the Road to Profitability: How Auto Dealers Can Thrive in the Era of Electric Vehicles
The automotive industry is undergoing a revolutionary shift as the world embraces electric vehicles (EVs) for their environmental and economic benefits. As combustion vehicles give way to cleaner and more sustainable alternatives, automobile dealers must adapt their...
Vinart Dealerships Saw 53% Increase in Inbound Appointments with 45% Show Rate with Quantum5’s Training
Announcement from Quantum5 Quantum5, the first-ever sustainable training tech for automotive, recently announced that Vinart Dealerships saw an overall increase of 53% in inbound scheduled appointments with a 45% show rate after implementing the training program....
Why “Human-Assisted” Artificial Intelligence is an Imperative in Auto Loan Management
Although AI and automation boost efficiency, providing the “human touch” augmented by these powerful tools can create an exceptional customer engagement process. As the technology behind Artificial Intelligence (AI) continues to advance, it is likely that more...
EpicVIN Launches Unlimited Vehicle History Package for Auto Dealers to Save Significant Money and Time
Announcement from EpicVIN Auto dealers are encouraged to sign-up for the 3-month free trial EpicVIN is thrilled to announce the launch of the exclusive Unlimited Vehicle History Package, which offers auto dealers an unlimited number of vehicle history reports for a...
Reunion Marketing Announces Automotive’s First Automated SEO Dashboards, Algorithmically Powered by Current Keywords through Strategic Content Deployment
Announcement from Reunion Marketing Reunion Marketing, an automotive digital marketing agency specializing in SEO, Paid Search, and Social marketing strategies, released new SEO reporting technology. The KeyLift Dashboard by Reunion Marketing makes organic keyword...
Three Key Areas to Focus on for Fixed Ops Success
A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the most intuitive...
Turn Your Inventory Videos into YouTube Shorts
When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in the search results. Instead, the majority of the top search results are claimed by YouTube creators that offer innovative test drive and model review videos....
Join us for Digital Dealer Las Vegas 2021