Marketing & Advertising
Charlie Clark’s 3 Nissan Stores Receive Global Award of Excellence, All 3 Ranked Top 10 in the World
Charlie Clark Nissan El Paso, Charlie Clark Nissan Brownsville, and Charlie Clark Nissan Harlingen, all proud members of the Texas-based Charlie Clark Auto Group, have officially been named recipients of the 2022 Global Award of Excellence by Nissan. This prestigious...
How to Drive Success with Facebook Advertising for Car Dealerships
In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car buyers visit a dealership's social media accounts when deciding which automobile to purchase, and 38% of car shoppers rely on social media to assess the...
Oil is to an Engine, as AI is to EV
In the world of technical innovations, there's a duo that echoes the significance of oil to an engine - the union of Artificial Intelligence (AI) and Electric Vehicles (EVs). Join me as I embark on a fascinating journey exploring the dynamic impact of these...
AI is Not Going to Take Your Job
Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system could ever replace...
Has Your Digital Retailing Process Become Irrelevant?
In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is Best for me? 2. Is it Right for me? 3. Can I Afford It? 4. Where Should I Buy It? 5. Am I getting a good...
The Click Conundrum: Why Clicks Don’t Equal Car Sales
In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness of their online campaigns. While digital metrics such as clicks, likes, and shares on platforms like Facebook may appear promising, it's crucial...
Why More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process
It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offset floor-planning cost erosion, to solidifying higher customer satisfaction through better protection of...
Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In
As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end fast approaching, now is the opportune moment to evaluate your dealership's performance and make informed decisions based...
Mastermind and Reynolds and Reynolds Integration Now Available for Dealerships
automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced dealers can officially sign up for an integration with Mastermind, aM’s flagship automated...
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