Marketing & Advertising
5 Videos Every Auto Salesperson Needs to Make
In today's digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can significantly boost sales...
From Bland to Brand: Leveraging Video Content to Catalyze Customer Connections and Drive Profit Center Growth
In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses engage with...
What’s Needed to Truly Establish a Digital Presence for Used Auto Dealers, Lenders and OEMs
The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s web presence. This...
Unlock ASC Events in Google Analytics 4
We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots are typically the same. They have reviewed the ASC Specification Guide for GA4, but they are not sure how to implement the...
Boosting Dealership Sales – Talking Trade-In Increases Appointment Success by 72%
Let’s face it: as an industry, we have a glaring weakness when it comes to sales calls. Dealers lose a significant percentage of their traffic at this stage; most of the time, it’s through no fault of the sales reps. It’s the result of years, and even decades, of bad...
Auto Dealership Buy/Sell Market Begins 2023 with Robust Growth, Outperforming All First Quarter Results on Record
First quarter 2023 completed transactions increase 43% compared to First quarter 2022, resulting in a record 405 transactions over a trailing 12-month period, driven by multi-dealership transactions, an increase in sellers coming to market, and private buyer interest...
Skaivision Secures Investment from JM Family Enterprises
Announcement from Skaivision JM Family Enterprises joins the Skaivision Board of Directors as the lead investor to support automotive retail transformation through AI innovation Skaivision, a leader in state-of-the-art Computer Vision AI solutions for retail...
Alan Ram’s Proactive Training Solutions is Bringing Back the Individual Subscription Service for Auto Dealer Salespeople
Announcement from Alan Ram's Proactive Training Solutions Subscription service aims to help individual auto dealership salespeople convert leads to the showroom at a higher rate Alan Ram’s Proactive Training Solutions, the industry leader in automotive sales and...
Charlie Clark’s 3 Nissan Stores Receive Global Award of Excellence, All 3 Ranked Top 10 in the World
Charlie Clark Nissan El Paso, Charlie Clark Nissan Brownsville, and Charlie Clark Nissan Harlingen, all proud members of the Texas-based Charlie Clark Auto Group, have officially been named recipients of the 2022 Global Award of Excellence by Nissan. This prestigious...
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