Marketing & Advertising
Three Key Areas to Focus on for Fixed Ops Success
A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the most intuitive...
Astroturfing: What it is and Why Your Dealership Should Avoid it
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of...something…that is in reality initiated and controlled by a concealed group…or corporation. The term...
Cracking the Code: Driving Team Action Post 1-on-1s
Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst the gravitational...
How End-Of-Year-Sales May Impact Auto Finance Digital Transformation Strategies
Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession, stubbornly high...
Mopar and Petra Automotive Products Partner to Launch New Maintenance Products to Dealers Across North America
Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, is proud to announce 11 of their best-in-class products will be launched under the Mopar® brand for Chrysler, Dodge, Jeep®, Ram and FIAT® dealerships in the US,...
Dealer Alchemist: An Inc. 5000 Honoree for the Second Consecutive Year
Announcement from Dealer Alchemist Dealer Alchemist, a digital advertising agency specializing in the automotive industry, is proud to announce its recognition as an Inc. 5000 Honoree for the second year in a row. With an impressive ranking of No. 1055 in 2023, the...
Fleming Ford Joins NCM Associates to Launch Advanced Leadership Development and Executive Coaching Programs
Announcement from NCM Associates NCM Associates is thrilled to announce that Fleming Ford will be joining the organization as the Director of Talent Solutions. In this role, Fleming will take the lead in designing and implementing leadership development and executive...
Ben Chodor Assumes Role of CEO at CallRevu, a Serent Portfolio Company
Announcement from CallRevu Experienced Tech Leader to Steer CallRevu’s Growth and Innovation CallRevu, a premier automotive communication solutions provider and a portfolio company of Serent Capital, is pleased to announce the appointment of Ben Chodor as the...
5 Videos Every Auto Salesperson Needs to Make
In today's digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can significantly boost sales...
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