Marketing & Advertising
Winning Local Auto Market Innovative Strategies for Dealerships
Intense competition among dealerships in the same neighborhood markets is inevitable. In such an environment, potential buyers are constantly bombarded with advertisements from competitors and faced with a wide range of choices. This pressure drives dealerships to...
VinFast, Fairway Ford, 2AutoGroup, Hello Auto Group: Dealership Sales Roundup
VinFast Expands With 12 New Dealers VinFast Auto signed agreements with 12 new dealers in the U.S., bringing the total number of VinFast dealers in the US to 18, The new dealerships, which will start selling the VF 8 model, followed by the VF 9 and VF 7 soon after...
Napleton Tops Study in Responding to Internet Leads
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the...
Digital Dealer Hosts Webinar May 9 on Enhancing Dealership Sales Force Stability
In an effort to address the challenges of high turnover within the automotive sales industry, Digital Dealer is set to host a webinar on May 9, aimed at dealership owners, sales managers, and HR professionals looking for effective strategies to build a more stable,...
Why Car Shoppers Stop Watching Videos
Completion rate is a metric that video marketers keep a close eye on. A high completion rate for videos means that your video content is keeping viewers engaged—which for car dealers, means more leads, conversions, and loyalty. When car shoppers disengage from videos...
The Jury Is Out: How Many Dealers Are Utilizing AI?
Based on a recent industry survey of auto dealership executives located throughout the U.S., approximately 31% of respondents said they still rely only on gut instinct to manage their dealership’s vehicle inventory. This represents almost one third of dealer...
Optimize Your Car Dealership’s Social Media Posts: Proven Strategies
In today's digital landscape, consumers demand quick access to information without visiting a dealership. So, to stay competitive, car dealerships must develop unique content strategies tailored to their modern car buyers’ needs. This enables them to enrich their...
New Benchmark Data Suite Takes KPIs from Marketing, Inventory, Leads, Sales and F&I for Actionable Decision Making Across the Dealership
Chicago, Illinois – April 24, 2024 – Benchmark Automotive Data, the leading automotive suite for actionable decision making across the dealership, announced the launch of Benchmark Data Suite, their platform designed to easily track and manage important data in one...
Stella Automotive AI Raises Nearly $20M in Latest Financing Round
Stella Automotive AI raised $19.7 million in a Series A financing round that just closed, according to a May 1 statement. The Tampa-based technology provides artificial intelligence for car dealers, in what company officials say is providing the equivalent of an...
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