Marketing & Advertising
Diversity & Inclusion in the Auto Industry Requires a Different Mindset
The numbers speak for themselves: investing in diversity is not just a moral imperative; it’s vital to business success. And the automotive industry seems to understand its importance. Over the past several decades, we’ve seen dealer principals hire more women,...
CARS Rules on Junk Fees to Go Into Effect in 2024 Despite Industry Objections
The Federal Trade Commission (FTC) this week finalized protections against junk fees when buying a car set to take effect in 2024 that dealer industry leaders called “heavy-handed.” The Combating Auto Retail Scams (CARS) Rules from the FTC will require up-front...
How to Avoid Needing a Barf Bag At Your Dealership
Recently, I was traveling on Something-or-other Airlines, (as I often do), and noticed the barf bag in my seat pocket was patented. It was quite a large marking, too. “Huh,” I thought. I have to look this one up on Google. So, here it is: Method for making a seamless...
Tesla to Recall Nearly 2 Million Vehicles Due to Autopilot Issue
Tesla will recall nearly its entire fleet of cars on the road due to safety issues. The company announced the move on Dec. 13 affecting more than 2 million cars after an investigation by federal officials found the autopilot safety system was “not sufficient to...
Dealer Magazine: An Interview with Megan Proctor-Connelley and Don Monda of The Proctor Dealerships
DigitialDealer.com had the pleasure of speaking with Megan Proctor-Connelley and Don Monda from The Proctor Dealerships, which comprises Proctor Acura, Proctor Honda, and Proctor Subaru in Tallahassee, FL, for an interview recently published in Dealer magazine. In...
New-Vehicle Prices Down for Third Straight Month as Market Shifts Toward Buyers
On the heels of a report finding that car dealers are pessimistic about the current state of the industry, the numbers show a buyer’s market is emerging in the U.S. The new-vehicle average transaction price in November was $48,247, an increase of less than 1% from the...
Interests Rates, EV Slowdown Spur Concerns of Auto Dealers: Cox Automotive
Economic headwinds have auto dealers pessimistic going into the last quarter of 2023. The most recent Cox Automotive Dealer Sentiment Index (CADSI) report revealed a significant decrease in U.S. auto dealer sentiment in Q4 2023, driven in part by high interest rates...
7 Strategies for Car Dealers to Run Event Marketing
Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in larger auto shows and...
CarGurus Deal Acquiring CarOffer is Completed; Zach Hallowell Named CEO
CarGurus completed the acquisition of CarOffer, purchasing the remaining minority equity interests for $75 million on Dec. 4. CarGurus acquired a 51% interest in CarOffer in January 2021 and announced plans last month to accelerate the purchase of the remaining stake...
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