Marketing & Advertising
U.S. Auto Sales Expected to Rise 2% in 2024
New vehicle sales worldwide are forecasted to exceed 88 million in 2024, with sales in the United States growing despite concerns about the economy. S&P Global Mobility is estimating 88.3 million new vehicle sales worldwide next year as supply chain issues fade...
Automotive Retail: Relevance in a Digital World
The digital revolution is here to stay in automotive retail. When researching and buying vehicles, consumers expect flexible digital experiences that allow them to transition to traditional sales models seamlessly at their discretion. Whether online, in-store, or...
The Four Cs of a Complementary TV Strategy in Automotive Marketing
Cars and television were made for each other. Capturing the roar of an engine and the hugging of sharp corners translates perfectly to the biggest screen in the house, and has helped several brands and models reach iconic status here in the US since television...
DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
One of the most traumatic memories from my childhood traces back to a commercial I saw when watching the General Electric Theater. The mystique of the commercial sets the stage for a cautionary journey exploring digital retail. The Kid's Spacesuit Commercial It was...
Let Us Live Up to What We Have Already Attained
The new year is upon us already! What’s your plan, your guiding principle, your focus, and your emphasis going to be in 2024? How about this for a New Year’s resolution: Let us live up to what we have already attained. In other words, you don’t have to know everything...
Drive More Sales with AI-Generated Multimedia
When it comes to marketing vehicles, auto dealerships are increasingly recognizing the power of using multiple types of media, such as photos and several different video formats. This multi-faceted approach benefits dealers in several ways, including: Enhanced...
Clean Sheet Day
Raise your hand if you love Clean Sheet Day! Please allow me to state this clearly: I. Love. Clean. Sheets. Who doesn’t love sliding into buttery, soft, clean sheets… (That’s not really a question.) It feels great, right? What day is clean sheet day in your house? For...
Dealer Magazine: The Red Flags Car Dealers Need to Know: Valuations & Succession
Enhancing business value, maintaining family ownership continuity, and effectively growing the business as a car dealer all rely on a solid succession planning strategy. In today's competitive landscape, family-owned dealerships must be proactive and vigilant to stay...
Dispelling Myths About Range Anxiety: The Reality of EV Adoption
Range anxiety—the fear that an electric vehicle (EV) will run out of power before reaching its destination—remains a primary concern for many considering an EV purchase. This apprehension often stems from misconceptions about EV driving range, charging options, and...
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