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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Marketing & Advertising

New-Vehicle Prices Fall to Start 2025: KBB  

The new-vehicle average transaction price (ATP) dropped 2.2 percent in January from the month before to $48,641, according to the monthly report from Kelley Blue Book (KBB). Sales incentives at $3,486 of ATP declined in January as well, dropping to an average of 7.2...

Dealer Magazine: Interview with Ryan Rohrman

Dealer Magazine: Interview with Ryan Rohrman

Editor’s Note: This article was originally published in the January/February edition of Dealer magazine Dealer magazine had the pleasure to start 2025 by interviewing Ryan Rohrman, CEO of Rohrman Automotive Group. Rohrman is a third-generation leader of one of the...

Ford’s Farley: Trump’s Tariffs are Causing ‘Chaos’

Leaders from two of Detroit’s Big 3 detailed how they will navigate the tariffs and other regulatory moves that one head described as causing “chaos” for U.S. auto manufacturers. President Donald Trump on Feb.10 signed an order that would impose 25 percent tariffs on...

Lack of Auto Ads Notable for Super Bowl LIX

In years past, an automakers Super Bowl ad would be the buzz the following day.And many times, there would be a debate about which one was better due to the shear numbers of those aired. But only two automakers offered commercials for Super Bowl LIX—a Jeep ad...

Retail Footprint Still Key for U.S. Car Buyers

Retail Footprint Still Key for U.S. Car Buyers

As the new normal takes hold at auto dealerships, the blended approach of online and in-person interaction continues to grow. A recent report from OC&C Strategy Consultants point to dealers focusing on an omnichannel approach to increase sales as the surge in...

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