Marketing & Advertising
Consumer Satisfaction With Auto Dealers Jumped 8% Last Year
A new survey shows car buyers are increasingly happy with their dealers at a seven out of ten rate. Cox Automotive’s annual Car Buyer Journey (CBJ) Study released Jan. 17 revealed satisfaction with the overall vehicle shopping and buying experience improved in 2023...
New VP of Search and VP of Customer Experience to Expand Digital Solutions and Elevate Dealer Success
Dealers United, a top provider of full-service digital solutions for automotive dealerships, announced its strategic growth initiative for 2024 with the arrival of two recent executive hires: Vice Presidents Dale Hewett and Tim Wilson. Dale Hewett has assumed the new...
Jim Ellis Ford of Sandy Springs Supports Cobb Innovation and Technology Academy
Jim Ellis Ford of Sandy Springs recently donated over $1,500 plus two learning vehicles to Cobb Innovation and Technology Academy (CITA). The funds will be used to support the high school’s automotive careers program, and the vehicles will be used as training vehicles...
7 Habits to Highly Effective Video Email
Did you know that the average working professional receives 120 emails every day? No-one has time to read that many emails; so do you know what happens to most of your dealership's emails that get sent out? They get deleted without ever being opened. Yet, email is...
Dealer Magazine Preview: Interview with Ryan Sodikoff of Steven Toyota
Dealer Magazine had the privilege of talking with Ryan Sodikoff, the General Manager and President of Steven Toyota in Harrisonburg, Virginia. The Sodikoff’s have been in the car business for three generations. They have a total of seven locations—three franchise...
New One-Stop E-Commerce Platform Offered for Ford, Lincoln Dealers
The Shop is now open for dealers at Ford and Lincoln. FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, announced Jan. 16 the launch of a new e-commerce platform for dealer solutions called The Shop. The company’s e-commerce...
5 Predictions for Automotive Websites, SEO, and Pay Per Click for 2024 and Beyond
As we kick off 2024, we thought it’d be a great opportunity get the views of two digital marketing experts in automotive: SmartSites’ Alex Melen and Overfuel’s Alex Griffis. There were no shortage of events in 2023 for the automotive industry–more emerging...
automotiveMastermind Introduces Electric Vehicle & Service-to-Sales Enhancements to its Mastermind Technology
automotiveMastermind (aM), part of S&P Global Mobility and the automotive industry's trusted data and technology provider, has announced significant enhancements to its proprietary Mastermind technology: EV Behavior Driver, Service Portfolio and Service Portfolio...
Driving Dealership Customer Satisfaction and Profits with a Modern Retail Approach
While selling cars looks a bit different in a post-pandemic world, shifts in consumer behavior and advancements in technology have created new opportunities to enhance the customer experience and improve dealership process efficiency. Let’s take a closer look at a...
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