Marketing & Advertising
Petra Automotive Launches Petra Advantage, Increasing Sales and Service Retention with Reward Campaigns
Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, recently launched their Petra Advantage Rewards Program to increase retention in Sales and Service for dealerships nationwide. Using Petra Advantage Rewards,...
Profitability Issues Continue to Weigh on Auto Dealers: Cox Survey
While improving, a national survey found the current market sentiment for auto dealers is still considered weak among this cohort. The Cox Automotive Dealer Sentiment Index (CADSI) for the first three months of 2024 increased two percentage points to 42 compared to...
Group 1, Fisker, Nucar, Ken Ganley, Johnson Automotive Dealership Group, The Smith Group: Dealership Sales Roundup
Group 1 Expands in South Carolina Group 1 Automotive announced the acquisition of Modern Classic Motors in Hilton Head, SC on March 13. The acquisition includes three franchises: Mercedes-Benz, Sprinter and Honda in Beaufort County. The acquisition expands Group 1's...
The Ultimate Guide to Content Marketing for Auto Dealers
Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to consumers and directly contributes to brands' ability to build trust and authority. This, in turn, makes consumers more inclined to choose that brand...
February New Car Prices Down over 2% from Last Year: KBB
The price of a new car continued its decline over the past year in February. An analysis by Kelley Blue Book released March 11 found new-vehicle transaction prices (ATP) was down less than one-tenth of 1% from the revised January figures. The average transaction price...
How Auto Lenders Can Have Success Digitizing Their Securitized Collateral Assets
In the ever-evolving landscape of financial markets, the auto securitization sector stands at the intersection of technological innovation and traditional finance. One of the pivotal advancements shaping this industry is the integration of digital contracting and...
700Credit Announces Integration with One View to Provide Direct, Secure Integration of Credit and Compliance Information
700 Credit, LLC, the automotive industry’s leading provider of a credit, compliance and fraud prevention tools, announced on March 12 its alignment with One View, a leading provider of document management solutions for automotive dealerships. One View’s software...
FINAL DAY: Digital Dealer Speaker Application Deadline Set for March 12
The deadline for speaker proposals for Digital Dealer Conference & Expo (Oct. 8-10, 2024, in Las Vegas) is set for March 12, 2024. Accepted speakers will be notified by May 1, 2024. Digital Dealer brings actionable insights to automotive dealers and managers...
VIU By HUB Partners With Mile Auto to Fuel Growth Of Innovative Insurance Solution For Low Mileage Drivers
VIU by HUB (VIU), an omnichannel insurance brokerage platform, announced on March 12 its partnership with Mile Auto, a pay-per-mile auto insurance company. The partnership brings an innovative solution to VIU enabling customers to access affordable car insurance based...
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