Marketing & Advertising
Dealers More Hopeful in Q1 2024: Cox Poll
A recent survey found dealers more optimistic than they were at the end of last year—but are still worried about major economic headwinds consumers are facing. The recently released Cox Automotive Dealer Sentiment Index (CADSI) resulted in a score of 42 out of 100...
Dealer Magazine Preview: Interview with NADA Chairman Gary Gilchrist
We had the privilege of talking with Gary Gilchrist, the 2024 chairman for the National Automotive Dealers Association (NADA) for the upcoming edition of Dealer magazine. Gilchrist is president of Gilchrist Chevrolet Buick GMC, Inc. in Tacoma, WA, a family-owned...
Fisker Pauses EV Production for Six Weeks
In the latest sign of slowing electric vehicle market, Fisker announced on March 18 that it pause production for six weeks as looks to raise more money to stay in business. In a press statement, the company wrote that the pause on the assembly lines was “to align...
Dealer Image Pro Announces New YouTube Web Series: “Dealers in Cars Getting Coffee”
Dealer Image Pro, a leader in automotive dealership merchandising solutions, is excited to launch a groundbreaking YouTube web series titled "Dealers in Cars Getting Coffee." This innovative series is set to redefine the automotive industry's landscape by bringing...
Dealer Service Satisfaction Improves Despite Longer Waits: J.D. Power
While customer satisfaction with the dealer service experience has rebounded, there are still significant issues being faced when a consumer brings his car to be worked on. According to the J.D. Power 2024 U.S. Customer Service Index (CSI) Study released March 14,...
Vero and Privacy4Cars Partner to Release Identi-FI, the Auto Market’s First Identity Theft and Connected Car Protection Solution
Vero, the market leader in automotive products including finance, insurance and customer retention products, announced on March 14 an exclusive partnership with automotive privacy-tech pioneer Privacy4Cars to offer Identi-FI, the first and only full-circle solution...
Spotlight on…..Traver Connect
As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Bob Gower reflects on his four decades journey and...
Petra Automotive Launches Petra Advantage, Increasing Sales and Service Retention with Reward Campaigns
Petra Automotive Products, the fastest growing premium automotive products manufacturer in the world, recently launched their Petra Advantage Rewards Program to increase retention in Sales and Service for dealerships nationwide. Using Petra Advantage Rewards,...
Profitability Issues Continue to Weigh on Auto Dealers: Cox Survey
While improving, a national survey found the current market sentiment for auto dealers is still considered weak among this cohort. The Cox Automotive Dealer Sentiment Index (CADSI) for the first three months of 2024 increased two percentage points to 42 compared to...
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