Marketing & Advertising
CDK Bridges Longstanding Gap Between OEM and Dealer Shopping Experiences With Automotive Commerce Collab
AUSTIN, Texas – March 26, 2024 – Due to friction created between the various technologies used by original equipment manufacturers (OEMs) and franchise dealers, consumers have long experienced frustration when navigating their buying and servicing journeys from an OEM...
Honda Sweeps KBB’s Consumer Choice Awards
As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least that is the consensus from Kelley Blue Book’s 2024 Consumer Choice Awards. These awards—formerly known as the Brand Image Awards—are based on annual...
Holman to Host Cutting-Edge Auto Brands Hiring Event in Fort Lauderdale April 4
Holman VinFast will host a hiring event in Fort Lauderdale April 4. The highly-anticipated auto dealership seeks experienced professionals to fill numerous full-time positions. Global automotive leader Holman also seeks sales consultants for the INEOS brand, which...
Deacon Jones Automotive, Holman, Hudson Automotive Group, Ed Morse Automotive Group: Dealership Sales Roundup
Deacon Jones Purchases First Luxury Import Brand Deacon Jones Automotive recently acquired Sale Auto Mall Stores, located in Kinston, NC. This move marks a significant expansion for Deacon Jones Automotive, based in Smithfield, NC, to solidify its position in eastern...
Saints Owner Gayle Benson Embroiled in Dealership Dispute with Nissan
The owner of the New Orleans Saints and Pelicans is battling for ownership of a Mississippi dealership she claims was sabotage by Nissan and rival dealer. In a detailed story from the The Times-Picayune/The New Orleans Advocate, the issues resolves around Gayle Benson...
Dealer Magazine: What’s Wrong With You?
Do you store your Tupperware lids actually sealed “on” the base container or are you one of “those people” who throw the lid in a pile somewhere near the container? Then, when you need to use the container, do you have to search through the gigantic pile and try to...
Cox Forecast: New-Vehicle Sales in March to Jump 4.5% from Last Year
The first three months of new car sales is shaping up to be a winner. Cox Automotive is forecasting U.S. new-vehicle sales for the first quarter of 2024 will increase 5.6% compared to last year, reaching 3.8 million units. The year-over-year increase suggests that the...
Dealer Magazine: Interview with NADA Chairman Gary Gilchrist
Dealer Magazine had the privilege of talking with Gary Gilchrist, the 2024 chairman for the National Automotive Dealers Association (NADA). Gilchrist is president of Gilchrist Chevrolet Buick GMC, Inc. in Tacoma, WA, a family-owned dealership that has been for over 90...
Dealers, Consumers Confidence in Electric Vehicle Drops
Dealers and owners are expressing disaffection with electric vehicles (EV). In the Cox Automotive Dealer Sentiment Index (CDSI) poll released earlier this month, a majority of dealers say sales are worse than they were a year ago. That was followed by a J.D. Powers...
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