Marketing & Advertising
Spotlight on….. Search Engines MD
As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Search Engines MD’s Cody Jerry to hear about his...
Orbee and EMG Integrate to Activate Audiences Across Streaming Video and Audio Platforms
Orbee, a leader in customer experience middleware for the automotive industry, is excited to announce an integration with EMG, a leader in streaming advertising measurement and optimization solutions for the automotive industry. This integration makes it easy for...
KBB: New-Vehicle Average Transaction Prices Drop to Two Year Low
It continues to be a buyer’s market for new car customers. An analysis by Kelley Blue Book (KBB) found new-vehicle transaction prices (ATP) in March 2024 were $47,218, down 1% a year ago 5.4% from the market peak in December 2022. S KBB officials cited supply recovery...
Lotlinx: Dealers Not Using Analytics to Make Inventory Management, Price-Setting Decisions
Auto dealers are going by their gut rather then using artificial intelligence (AI) tools to make key decisions for their business. At least that is the finding Lotlinx's online survey of more than 2,500 automotive dealer professionals during March. The poll found just...
Ben Freedman Joins FlickFusion Video Marketing as National Sales Director
Urbandale, IA - FlickFusion Video Marketing, the leader in retail automotive video marketing, merchandising, and communications, has hired Ben Freedman as National Sales Director. In this newly established role, Freedman will oversee sales and marketing operations in...
Where Dealers And Lenders See Opportunities In Adopting More Automation For Their Operations
Auto dealers and lenders recognize the need and importance advanced data technology has on their overall operations, as well as in the accuracy of managing transactions and portfolios. Since the pandemic, the integration of artificial intelligence (AI) and advanced...
More than 9 Million Vehicles Recalls Issued According to BizzyCar Report
An inaugural quarterly report detailed recalls dealerships are having to deal with to begin 2024. BizzyCar, a software platform that automates recalls for auto dealerships, published their first quarterly recall report that found more than nine million vehicles were...
Using Customer Testimonial Videos as Social Proof
Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential in shaping purchase decisions. For example, there are many social...
Gen Z & the Automotive Industry: Marketing Insights
For successful marketing, it's essential to pinpoint the exact demographic you're targeting and grasp what resonates with them. With this in mind, it's particularly important to consider Generation Z, those born between 1997 and 2012, as they represent a growing...
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