Marketing & Advertising
CDK: Operations “Substantially” Restored to Dealers Ahead of July 4th Weekend
Nearly three weeks after it was first attacked and just days before a crucial holiday weekend, CDK Global reported they had restored operations that was the subject of a ransomware attack. 'We are ahead of the anticipated schedule, and as of this morning,...
How Transparency Wins Business
Transparency in car sales has become increasingly important because it builds trust with customers, and trust is fundamental for creating long-term relationships and loyalty. According to Capital One's 2023 Car Buying Outlook report, 88 percent of buyers say that...
Ram Ranks Highest in Initial Quality Study
Ram tough indeed. The J.D. Power 2024 U.S. Initial Quality Study (IQS). found the Dodge pickup truck is the highest-ranking brand overall in initial quality with a score of 149 PP100. In its inaugural year incorporating franchise dealership repair visits with the...
Why So Few Dealerships Are Maximizing Fraud Protection Processes With Customers
Auto dealerships are increasingly grappling with the critical challenge of customer identity verification in an era marked by rapid digitalization and rising fraudulent activities. The industry, traditionally reliant on face-to-face interactions, is now navigating the...
Kerrigan Advisors: Record Breaking Quarter for Dealership Sales
Transaction of auto dealerships continue to break records with 2024 expected to exceed 400 transactions, according to the latest quarterly report from Kerrigan Advisors. In the first quarter of 2024, there were 109 completed dealership transactions completed...
July Sales Expected to Benefit from Ransomware Attack: J.D. Power
The cyberattack that affected U.S. dealerships is expected to have a “significant” impact on sales for the month of June, according to J.D. Power officials. “Because of the disruption to dealer software systems, June sales will not be reflective of actual consumer...
Webinar Report: Capitalized on Organic Marketing and Trusting Your Data
A webinar focused on the transformative power of call tracking in enhancing brand marketing and growing organic traffic is now available on-demand on digitaldealer.com. Titled Capitalized on Organic Marketing and Trusting Your Data with Schomp Automotive, the webinar...
CDK Making Progress in Restoring Services
CDK Global brought a “small initial test group” of auto dealerships back online, a week after a ransomware attack affected the operations of thousands of dealers across the U.S. “We have successfully brought a small initial test group of dealers live on the Dealer...
2024 Digital Dealer Awards: Best Marketing
As part of our continuing efforts to celebrate the auto industry and those involved, Digital Dealer is proud to announce the Digital Dealer awards program for 2024. Among the six categories is Best Markets. The award contest is open to submissions from businesses or...
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