Marketing & Advertising
Empowering Dealerships in the Digital Age: Adapting to the New Customer Paradigm
Transparency, responsiveness, informativeness, friendliness, and helpfulness—these are the attributes dealership customers have always wanted. It's what we all want anytime we go to a store to buy anything. When I started in the business in the early '80s, the retail...
Mark Miller Subaru’s Ashley Bales to Speak at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Ashley Bales, Social Media and Special Projects Manger with Mark Miller Subaru, will host a session titled Engaging Audiences on the Move: How to Fuel Brand Loyalty with...
KBB: New-Vehicle Prices Hold Steady in June
New-vehicle prices were lower year-over-year for the ninth straight month in June, according to data released by Kelley Blue Book (KBB). The average transaction price (ATP) for a new vehicle in the U.S. was $48,644—$266 (0.6 percent) higher from the revised May ATP...
Mismatch Between Consumer Perceptions of Electric Vehicles and Reality Creates Opportunities
Electric vehicles (EVs) have been getting plenty of attention recently, and mostly for the wrong reasons. Their sales growth has slowed, automakers are resetting expectations and timetables, and concerns persist about their viability as a replacement for internal...
New-Vehicle Sales Down 4.8% in June: NADA
New light-vehicle sales slipped in June in the wake of the cyberattack that affected many dealers’ operations, according to a report from the National Automobile Dealers Association (NADA). Using data Wards Intelligence, NADA’s chief economist Patrick Manzi wrote that...
The Car Market Crash Hype
The automotive news feed is completely saturated with fear mongering about what might happen for the rest of 2024. Negative equity from rapidly rising vehicle prices over the past few years has made upgrading or obtaining new auto loans more difficult for many...
Wyler Automotive Family’s Kevin Frye to Speak at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Kevin Frye, Head Coach of Marketing with the Jeff Wyler Automotive Family will present a session titled I Have a CDP… Now What?. Frye's session is geared to helping...
CF Search Marketing Redefines PPC and Paid Social Strategies with Inventory Insights
CF Search Marketing, a trailblazer in digital marketing solutions, announces the seamless integration of Inventory Insights into its suite of services, now included at no additional charge with PPC and paid social campaigns for always-on clients. This groundbreaking...
Strolid Launches its First Product Release for Auto Dealers
Sales services and technology company Strolid released its first product for auto dealers, the Strolid Portal, yesterday. Based on the upcoming IETF Internet Standard for Virtualized Conversations (vCons), company officials stressed the portal responsibly handles...
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