Marketing & Advertising
Dealers United’s Justin Friend Will Lead a Masterclass on TikTok at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Justin Friend, Senior Vice President, Dealers United, and Julianna Wanner, Agency Partner Manager, TikTok, will present a TikTok Masterclass for Car Dealers, How to Make...
Used Vehicle Values Fall for Third Straight Month in June
Values of used vehicles continue to fall in June with the Manheim Used Vehicle Value Index (MUVVI) released July 9 declined to 196.1, ending the first half down 8.9 percent from a year ago. Wholesale used-vehicle prices (on a mix, mileage, and seasonally adjusted...
Modernizing Document and Income Verification in Auto Leasing with AI
Vehicle leasing has returned to a spirited level of activity on dealer lots this year. However, leasing requires a close review of a car shopper’s credit; how are dealers properly ensuring they have an accurate income verification to avoid fraudulent activity and...
Ansira’s Angie Cordova and Heather Bildner Will Present at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Ansira’s Angie Cordova, VP of Product, and Heather Bildner, Sr. Director, Dealer Group Strategy, will present a session titled, Improving Website Conversions. Customers...
Fisker Bankruptcy Update: Inventory Bought by American Lease, Second Recall
EV startup Fisker has agreed to sell its remaining inventory of Ocean SUVs to a leasing firm as the company’s co-founder reduced his salary to $1. According to a filing made July 2, Fisker will enter an agreement to sell the remaining 3,231 Ocean SUVs in its...
Mid-Year Review: Enhancing Your Dealership’s Marketing Strategy for 2024
As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining months of the year. With the mid-year here, now is the perfect time to assess your dealership's performance and make data-driven decisions. In...
Join Proctor Dealerships’ Don Monda and Will Beckedicks for a Mastermind at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! The Proctor Dealerships’ Don Monda, Senior Fixed Operations Director, and Will Benedicks, Variable Operations Director, will facilitate a Mastermind tailored to your...
Report: CDK Paid $25 Million to End Ransomware Attack
According to a published report, the price tag that CDK Global paid to cyber terrorists is believed to $25 million. The story from CNN comes as CDK’s CEO Brian MacDonald has promised that the company’s customers will receive financial compensation in a letter going...
Empowering Dealerships in the Digital Age: Adapting to the New Customer Paradigm
Transparency, responsiveness, informativeness, friendliness, and helpfulness—these are the attributes dealership customers have always wanted. It's what we all want anytime we go to a store to buy anything. When I started in the business in the early '80s, the retail...
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