Marketing & Advertising
Dealer Synergy’s Tianna Mick to Lead Session on Video Marketing at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Tianna Mick, Dealer Synergy’s Chief Marketing Officer, will host a session at DDCE2024 titled How to Leverage the Power of Video to Immediately Increase Engagements,...
Cox: New-Vehicle Sales Expected to Rebound in July
The Cox Automotive forecast released July 25 indicates that U.S. July new-vehicle sales will show some recovery from the CDK Global ransomware attack in June. In July, the seasonally adjusted annual rate (SAAR) is expected to rise to 16.0 million, an upward rebound...
Tekion Receives $200 Million in Growth Capital from Dragoneer Investment Group
Tekion recently secured $200 million investment from Dragoneer Investment Group. The financing round for the company, a developer of a cloud-native platform for the automotive industry, raises its market valuation to more than $4 billion with plans to use the capital...
Navigating the EV Era: How Dealerships Can Thrive Amidst Changing Automotive Landscape
Even before COVID-19, the automotive industry was on the brink of a seismic shift. Electric vehicles (EVs) were poised to become mainstream, slashing maintenance and repair needs. Dealerships knew service lanes would see less traffic. The pandemic accelerated this...
Autotrader Names 10 Best Electric Cars for 2024
ATLANTA, July 24, 2024 – Electric vehicles (EVs) have grown from a niche market to a notable chunk of automotive sales in just the last few years. Like all modern vehicles, EVs continue to evolve, and the market is beginning to see second-generation versions of some...
Keller Creative Agency’s Alec Sullivan to Present at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Featured Session: Keller Creative Agency’s data engineer Alec Sullivan will present a session titled Falling in Love with the Numbers: From Sales Manager to Data Engineer. This...
Penske Automotive, Cardinale Automotive, Gill Automotive: Dealership Sales Roundup
Penske Buys Bill Brown Ford in Michigan Penske Automotive Group recently acquired Bill Brown Ford in Livonia, MI. Serving Michigan's largest county by population, the dealership is forecast to add $550 million in estimated annualized revenue, according to Penske...
Turning No into Yes: Effective Objection Handling for Car Sales Professionals
Buying a car is a significant investment that is often accompanied by anxiety and numerous objections from customers. How salespeople handle these objections influences customer decisions and the dealership's success. This impact is underscored by a survey from...
CF Search Marketing in Partnership with Launch Labs Introduce ChatAI
CF Search Marketing, in partnership with Launch Labs, is proud to announce the launch of ChatAI, a revolutionary feature of its software ShopperID. ChatAI represents the next frontier in conversion technology, aimed at enhancing dealership lead generation and...
Join us for Digital Dealer Las Vegas 2021