eLead1 Director and Tier 10 Marketing and Advertising Agency COO Reveal a Targeted Marketing Program That Improves Fixed Operations Bottom Line and Increases Car Sales

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March 19, 2012

eLead1 Director and Tier 10 Marketing and Advertising Agency COO Reveal a Targeted Marketing Program That Improves Fixed Operations Bottom Line and Increases Car Sales

Anthony Monteiro, director of consulting services for eLEAD1 and Darren VanCleave, chief operating officer – Tier 10 Marketing and Advertising Agency, are sharing their expertise with automotive dealers and managers on how to increase service retention, service ROs and generate additional car sales from the service lane.

Anthony Monteiro and Darren VanCleave will share with you a comprehensive, targeted marketing strategy that primarily focuses on the service department. Monteiro and VanCleave have worked with some of the top dealers in the country to develop a strategy to gain new service customers, keep existing ones and become more aggressive reaching out to those who have not remained loyal. You will learn about the science of gaining new business in areas of conquest marketing initiatives and generating additional sales opportunities. Find out how these key fundamentals increase customer retention and loyalty by effectively communicating throughout the customer’s ownership cycle and produce measurable results that generate additional revenue for the dealers that execute them.

What will you learn and what action items will you take back to the dealership?

Learn about efficient marketing campaigns that target the right customer, at the right time.
Learn consistent marketing messages to be used across multiple mediums to improve response rate.
Learn how to effectively convert 2-3% of service traffic into new/pre-owned sales.
Learn how to dominate PMA for both sales and service.

Anthony Monteiro is the director, consulting services for eLEAD1, one of the nation’s top CRM and operational software providers and has the largest “automotive only” call center in the U.S. Monteiro is one of the pioneers of digital products, services and the processes around them. Having spent half his career on the retail side and the other half on the vendor side, his knowledge of the space is among the best. He recently held the position of national director of business development at Sonic Automotive, helping lead one of the most progressive auto retail groups to install e-sales centers across their 100-plus stores.

Darren VanCleave is the chief operating officer – Tier 10 Marketing and Advertising Agency. VanCleave has over 25 years of success as a leader, executive and entrepreneur in the automotive industry. By the age of 40, he owned and operated eight companies worldwide. Over the course of his career, VanCleave served as CEO of Result Technology Group; president of True Fiction Filmz; vice president of the Joe Verde Group; and vice president of global sales and marketing for Reynolds & Reynolds/Half-A-Car. VanCleave began selling cars at age 17 to work his way through college and over the years has served as dealer principal, general manager, GSM, F&I director, and sales manager.

12^th Digital Dealer® Conference & Exposition Featured Speakers: Anthony Monteiro and Darren VanCleave present: Increase Service Retention, Service ROs and Generate Additional Car Sales from the Service Lane — A targeted marketing program that not only improves fixed operations’ bottom line but also increases car sales by accelerating the customer’s buying cycle.