AutoNation launches private-label products, from Automotive News.
AutoNation Inc. will start selling self-branded service contracts in 50 Texas stores this month, in a move that begins the retailer’s nationwide launch of private-label finance and insurance products.
AutoNation plans to brand all protection products sold in its dealerships under the AutoNation name by year end. It plans to begin selling those products online in 2016, after an online pilot to be conducted this year.
Private-label products are another way to add substance to the retailer’s branding initiative, CEO Mike Jackson said. That initiative began in early 2013 with most of the company’s dealerships assuming the AutoNation name in place of regional brand names.
