DETROIT (Feb. 1, 2011) – As the auto industry continues on a path of steady recovery and customers return to showrooms, dealers are taking advantage of lease training being offered by Ally.
In 2011, more than 7,700 dealership personnel completed lease training offered by Ally either via online instruction, in-dealership training or classroom setting at a centralized location.
“With growth predicted in the industry in 2012, dealers want to ensure their staffs are knowledgeable on all the vehicle leasing and purchase financing options available to consumers,” said Kathy Ruble, Ally’s director of Alliance Sales, Performance & Development. “We continue to get very positive feedback from dealers who’ve attended our lease training sessions.”
Attendees of Ally’s lease training sessions learn about the complete value proposition of leasing and how it can meet unique customer needs. The training also provides dealers with tools to teach them how to improve customer retention and loyalty.
NADA selects Ally
To further assist dealers in educating their staffs on the key elements of leasing, Ally will be conducting classroom training sessions at the upcoming National Automobile Dealers Association Convention (NADA) in Las Vegas in February. Training will be offered at three separate times to provide flexibility and accommodate dealer schedules while they are at NADA.
“We’re excited to offer our lease training at the NADA Convention, as it provides us with another opportunity to engage directly with the dealers, demonstrate our expertise and show them how we can add value to them and their business,” said Ruble.
About Ally Financial
Ally Financial Inc. (formerly GMAC Inc.) is one of the world’s largest automotive financial services companies. The company offers a full suite of automotive financing products and services in key markets around the world. Ally’s other business units include mortgage operations and commercial finance, and the company’s subsidiary, Ally Bank, offers retail banking products. With approximately $182 billion in assets as of Sept. 30, 2011, Ally operates as a bank holding company. For more information, visit the Ally media site at http://media.ally.com.