SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, today provided actual fuel economy numbers from June light vehicle auto sales that indicate TrueMPG™will increase to 21.6 MPG in July 2011 compared to 21.4 MPG in July 2010, but remain flat from June 2011 at 21.6 MPG.
“In July, a balanced mix of cars and trucks were purchased, keeping the overall fuel economy of new vehicles sold flat compared to June,” said Jesse Toprak, Vice President of Industry Trends and Insights at TrueCar.com. “Looking into the second half of the year, TrueMPG should decrease as consumers tend to purchase larger vehicles during the winter months.”
Below is how the top seven manufacturers fared comparing overall MPG, broken out by car and truck MPG:
|Average TrueMPG||Average Car TrueMPG||Average Truck TrueMPG|
|Manufacturer||July 2011||July 2010||Change||July 2011||July 2010||Change||July 2011||July 2010||Change|
According to TrueCar.com, the TrueMPG™ for vehicles sold by U.S. manufacturers averaged 20.2 MPG in July 2011, up from 19.7 MPG in July 2010. European manufacturers increased their average fuel economy for vehicles sold from 21.0 MPG to 21.3 MPG; Japanese manufacturers decreased their average fuel economy from last year at 23.2 MPG to 23.0 MPG; and South Korean manufacturers decreased their average fuel economy for vehicles from 25.5 MPG to 24.6 MPG.
Below is a snapshot of a few vehicle segments and how they compare from July 2011 versus July 2010:
|Average Small Car TrueMPG||Average Midsize Car TrueMPG||Average Large Truck TrueMPG|
TrueMPG™ is an easy-to-understand and objective way to comprehend monthly fuel economy averages by brand, manufacturer, origin and vehicle segments using Environmental Protection Agency (EPA) ratings based on estimated and/or actual monthly automotive sales-weighted data. TrueCar.com is seeking to provide transparency and truth in average fuel economy, providing an alternative view to Corporate Average Fuel Economy (CAFE) ratings that can be confusing and misleading. TrueMPG™ helps keep in perspective what each manufacturer’s average miles per gallon per car sold using EPA’s window sticker.
TrueMPG™ computes monthly average fuel economy by brand, manufacturer, origin and vehicle segments by using actual sales data or forecasted sales data for the current month. Calculations start at the trim level, taking into account EPA fuel economy data including engine size and drivetrain that affect a vehicle’s MPG ratings; the sales share from each trim level is then calculated to create an average for each model. Brand level data is calculated by the sales share of each model and the manufacturer data is then based on the share of each brand, providing an accurate and completely data driven picture of actual measured MPGs in the market place. TrueCar utilizes EPA’s average fuel economy rating using 45 percent highway and 55 percent city driving behavior.
TrueCar, Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. TrueCar.com is a transparent, visual publisher of new car transaction data. TrueCar.com price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally. TrueCar, Inc. works with a national network of nearly 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation’s largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. These partnerships include American Express, AAA, USAA and more than 60 others. Collectively these audiences represent over 1M in-market customers each month. TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco. The company was founded in 2005 and has been profitable since 2009. With nearly 200 percent year-over-year growth TrueCar has driven over 300,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information.
About TrueCar Data
TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
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