Northridge, CA — Peak Performance, a leading provider of service Customer Relationship Management solutions for automotive dealers, announced today that Ted Ross has joined the company as Vice President of OEM Strategy and Sales. In his new position, Ross will lead the company effort to strengthen OEM relationships strategically through continued innovation and the formation of key industry partnerships-in turn helping PEAK’s OEM clients increase profitability and customer satisfaction.
“We couldn’t be more excited to have Ted Ross on our team to help grow our OEM business, said Peak Performance Chief Revenue Officer, Steven Gray. “As we continue to expand our digital, social and CRM solution set, I can think of no one better than Ted to help bring those solutions to market, while maintaining seamless integration with the core PEAK solutions our dealers and customers have championed for over 20 years.”
Ross is acknowledged within the automotive industry as a CRM early adopter and subject matter expert—a reputation rising initially from the targeted media strategies he created and implemented while serving as Senior Manager of eBusiness and Relationship Marketing at Nissan North America. In the years since, Ross has held prominent senior sales, product development and client services positions with several firms, most recently Urban Science – a global automotive retail consulting firm, where he was pivotal in assisting auto companies in the U.S., Mexico and China improve customer handling and sales revenue significantly.
“This is a position I am eager to take on,” Ross offered. “I’m looking forward to working with the amazing team at PEAK to pursue advantageous new relationships and innovative marketing solutions.”
PEAK PERFORMANCE is a leading CRM resource specializing in the fixed operation side of the automotive industry. The company’s innovative marketing solutions leverage leading-edge technology to help its clients boost retention and revenue. PEAK’s state-of-the-art products and services stand as the programs of choice for thousands of automotive dealers nationwide. For more information, visit gotopeak.com.
