Groton, MASS (August 3, 2016) – String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), hit 130% year-over-year growth to end the first half of 2016, and are continuing their unprecedented progression with multiple agency partners, national dealer groups, and several technology integrations. The milestone indicates a sizeable increase in String Auto’s agency partner and dealer network, representing triple digit growth in dealership rooftops since the beginning of the year.
Part of the success of their rapidly expanding client base can be attributed to the release of three major products in the last six months, including String Strategy. The new feature, introduced at the National Automobile Dealers Association (NADA) Convention, enables dealerships and their agency partners to pull crucial information from String’s dealer data sets and delivers precise marketing action items to help dominate market share. Dealerships using the new feature are seeing up to 80% or higher market share in targeted areas.
“We are thrilled with the growth we’ve seen in 2016 and know that a good part of that growth comes from the excitement surrounding our String Strategy product since its roll out in April,” said Ken Kolodziej, String’s CEO. “The ability to take the complex information that comes from our data and algorithms and make it into actionable marketing reports has been a huge benefit to dealers. Stay tuned: We have even more exciting product introductions to come as we head into the second half of the year.”
In addition to the rapid rooftop growth, String has also increased its ad agency partners, brought on multiple technology integration partners, and has been featured in Dealer 20 groups nationwide.
String Automotive’s Dealer Positioning System is the only DPS that combines multiple sources of data from inside and outside the dealership to provide a rich, actionable plan to dominate market share in each geographic area. By showing dealership personnel where they can lift market share, which channel will be most effective in doing that, and what message will resonate best with those target customers, String helps dealerships make the most of their marketing budgets.
To find out more about String Automotive or their newest feature, String Strategy, please visit us at www.stringautomotive.com.
About String Auto
Founded in 2005 and based in Groton, MA, String Automotive delivers transparency, insights and innovation to forward-thinking dealers. String’s dealership intelligence platform, the Dealer Positioning System (or DPS), takes the pulse of each dealership’s local market and guides dealers to make the most profitable, proactive decisions for every store and unique situation. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting a dealer’s data drive decisions.