Born to present “Big data busted – Truths, myths, and everything in between”
Cumming, GA (Sept 7, 2017) – Client Command ®, the automotive marketing leader in turning active shoppers™ into real customers,has announced Natalie Born, Vice President of Product, has been selected as a speaker for the Digital Dealer 23 Conference and Exposition in Las Vegas, September 18-20, 2017.
In her session titled, “Big Data Busted,” from 2:35pm – 3:25pm, Monday, Sept. 18 Natalie will take attendees through a fun journey of highs and lows of audience targeting using big data. Attendees will learn how to avoid common big data pitfalls that will save money and headache. As an added bonus, she’ll give actionable steps on how to properly segment audience data to enhance profitability across departments from Sales to Fixed Ops.
Attendees will leave Natalie’s presentation with knowledge of the following:
- How brands like Amazon, Facebook, Target and others are using data to tailor customer preferences.
- How to slice and dice customer data to determine customer types and how to market in a way that will resonate with each segment.
- Ways to determine new targeting techniques for success based on current data in their DMS.
Born is an accomplished executive with over 15 years of experience leading product development and project management teams. Prior to joining Client Command, Born worked with organizations such as CareerBuilder, First Data, IHG and ADP. Natalie has led major initiatives in over 18 countries with a background in acquisition, data integration, and product development.
To find out more about Client Command please visit www.clientcommand.com.
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About Client Command:
Client Command identifies the absolute best customer targets for a dealership’s vehicle sales needs and uses behavioral tracking technology to deliver a 1:1 media message that compels buyers to act. By engineering the industry’s most powerful marketing technology, automotive marketers can precisely identify and engage active shoppers™ to increase both sales and profits, as well as gain clear and measurable ROI.
