CEDAR FALLS, Iowa – Mudd Advertising, a recognized vendor for General Motors, recently expanded its iMR-approved digital offerings to include Conversion Pages and search engine marketing. These offerings are possible due to the recent addition to Mudd’s arsenal of advertising solutions, TargetClick powered by Mudd Advertising.
“This is a big accomplishment for Mudd. We have been able to provide traditional and digital media for over 30 years and now we have taken our digital capabilities to the next level for dealers,” stated Chris Mudd, President of Automotive.
TargetClick, acquired by Mudd in June 2012, provides online capabilities that Mudd had not pursued before, including SEO, SEM and reputation management. After realizing a few general issues most dealers face online, TargetClick developed Conversion Pages to help solve both immediate and long-term needs in one simple solution.
“A dealer can drive low funnel buyers to a Conversion Page, giving visitors the option to contact the dealer or view inventory and at the same time allows the dealer an opportunity to get in front of them with a call to action,” stated Greg Jass, TargetClick’s Director of Search Engine Optimization.
In addition to offering Conversion Pages, GM dealers can take advantage of SEM, the promotion of a website using ads on search engines. SEM works as a driver for a Conversion Page, but can also be used as a stand-alone product.
“I like to call it the digital form of direct mail – it’s loud and literal and generates leads quickly,” stated Jass.
GM approved both Conversion Pages and SEM as iMR match-eligible offerings because they provide another level of customer engagement for the dealerships and keep the message of their brand consistent.
“We believe this will be a game-changer for our clients, and we look forward to watching this offering grow,” stated Mudd.
To learn more about these extended GM iMR-approved offerings, visit TargetClickMarketing.com/GM.
About TargetClick: TargetClick Powered by Mudd Advertising is a comprehensive Internet marketing company that implements online marketing strategies with measurable effects for businesses of all sizes. Through the use of a unique multi-channel digital marketing system, TargetClick Powered by Mudd Advertising helps clients drive customer interest, interaction and turn more conversions into sales.
About Mudd Advertising: Mudd Advertising is a leader in direct marketing, audio-visual production, media, digital marketing and point-of-sale advertising. Headquartered in Cedar Falls, Iowa, the Mudd campus features a 3,000 square-foot state-of-the-art production studio. Mudd partners with over 3,000 clients across the nation and is highly regarded for its results-driven advertising specializing in the automotive, academic, agricultural and entertainment industries. Mudd has been helping clients succeed since 1981.
