At the upcoming National Automotive Dealers Association Convention and Expo 2014 (NADA 2014) in New Orleans, Ali Mendiola of Dealertrack Technologies (Nasdaq: TRAK) will be a featured workshop speaker. She will conduct three workshop sessions on how today’s progressive dealers are leveraging digital retailing workflows to drive consumers further into the sales and trade-in processes before they ever walk into a showroom.
The workshop, entitled “Digital Retailing Secrets of the Top One Percent”, will take place in the New Orleans Ernest N. Morial Convention Center at the following times and locations:
- Friday, January 24; 2:00 – 3:15 p.m. (Room 356-357)
- Saturday, January 25; 10:30 – 11:45 a.m. (Room 220-222)
- Sunday, January 26; 3:30 – 4:45 p.m. (Room 356-357)
“Today’s top dealers are embracing digital retailing tools to move their website past basic lead generation into profitable website deal generation centers,” said Mendiola. “Digital retailing tools are proving to be an invaluable asset on a dealer’s website, helping create a more seamless on-line to in-store sales process. We have found that our dealers who utilize digital retailing tools are achieving close rates of up to 26 percent from deals that originated on their dealership website, which is significantly higher than the recent industry average for typical website lead-to-sales close rates.”
Mendiola manages business development for Dealertrack’s Digital Retailing Solutions, which provides consumer facing solutions to automotive retailers, with the goal of improving the online sales process and delivering finance-ready deals to dealers. She has worked with numerous state associations, dealer groups and 20 Groups to educate them on current and future automotive shopping habits and how technological advances, such as digital retailing, can allow them to dramatically increase sales and profitability.
Dealertrack will be showcasing its comprehensive set of automotive retail solutions for dealers, lenders and OEMs, including its digital retailing solutions, throughout NADA at Booth #2811 in New Orleans.
About Dealertrack Technologies (www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,400 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling solutions.
