The once fractured digital ocean is now being tamed into a well-tuned communication, collaboration and revenue engine. How does this change the online voyage of a car buyer? What can dealers and managers do to stay ahead of the changes, navigate the rough waters, and benefit from the new world order? Ryan Pryor and Michael Sos are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to get the most out of third party “places” pages and integrate them into your overall digital marketing strategy.
2. How to track and influence user generated content on social and reputation sites.
3. How to implement brand awareness SEO and social search strategies earlier in the lead funnel.
4. How to instill a culture of transparency and reputation awareness that will help you ride the digital domination wave.
Ryan Pryor is director of the search and analytics team at Dealerskins, where he is responsible for managing the SEO/SEM strategy and implementation for Dealerskins’ clients. He has experience managing organic and paid search and analytics for a variety of industries including automotive web sites, home and automobile warranties, restaurant supply and healthcare products, as well as a number of local and national clients and lead generation companies.
Michael Sos is the product manager for reputation management solutions at Dominion Dealer Solutions. He has 15 years of experience working in online marketing and more than 10 years working specifically in automotive. Sos has worked for IBM Interactive Media, as well as several smaller boutique Internet agencies before joining Dominion. As director of product development at Carloan.com, he helped design, build and launch products in third party lead generation, online lead management, direct mail, automated e-mail follow-up and affiliate marketing. His role over the last two years has been to design innovative solutions and strategies for car dealers to manager their reputation. The tools he has helped design are now used across the country in not only car dealerships but also in hotels and other small businesses.
11th Digital Dealer® Conference & Exposition Featured Speaker:
Ryan Pryor and Michael Sos — Riding the Wave of Digital Domination: Strategies for winning in the new, more consolidated, search and social landscape.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
