Three years ago, Steve Stauning, popular automotive industry trainer, speaker and writer, delivered one of the most innovative and ground-breaking sessions ever at a Digital Dealer Conference & Exposition when he introduced his now famous “Shiny Objects” concept. Attendees at that presentation continue to comment even today about how dramatically they’ve been able to grow their business based on the knowledge they gained from this session. At the 13th Digital Dealer Conference and Exposition, Steve updates his “Shiny Objects” concept to help you and your team focus on the products, services and activities that will drive business today and in the future.
The problem for dealers and managers continues to be that there are too many vendors, too much technology, too many consumer outlets and a completely fragmented audience. How can any single dealer compete? How can any dealer focus on what’s really driving business today and what will dramatically increase their business in the future? If you’re a dealer or general manager, you continue to deal with the same challenges you tried to solve 25 years ago: How can I generate more sales per person? How can I stop the constant churn of salespeople through my dealership? Which half of my advertising is working? Why is my competitor growing faster than I am?
Steve will help you focus your efforts and dollars to those activities, products and services that genuinely move the needle – all through actual examples you can take back to your dealership tomorrow. Steve Stauning is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn which human activities drive dramatic sales increases and which ones do not.
2. Learn how the concept of “less is more” is driving real results across the street and across the country – and how you can apply it in your dealership today.
3. Learn how to quickly identify shiny objects, and how to get your team to stop chasing them.
4. Learn the easiest and most effective way to drive results through even the laziest managers.
5. Learn how to find the best vendors, products and services with the minimal amount of effort.
Steve Stauning is an extremely popular automotive industry trainer, speaker and writer. He is the founder of pladoogle, LLC, a leading e-commerce solutions firm. Additionally, Stauning leads the vendor vetting for Dealers United, a service focused on helping family-owned dealers and dealership groups compete with the publicly-traded megadealer groups. Prior to these assignments, he has served in various automotive e-commerce leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of e-commerce, the director of the Web Solutions division of the Reynolds & Reynolds Company, and as general manager for Dealer Web Services at Dealer Specialties.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Steve Stauning presents: Stop Chasing Shiny Objects…and Start Selling Cars! Social media is so yesterday –it’s time for you to drive the activities that really matter in the dealership of tomorrow!
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
