What are the online strategies that are proven to sell more cars for higher margins? These strategies can easily be implemented before 2012 to increase your web site leads, appointments, show rate, and ultimately sales by 100% in the coming year. How can you effectively use coupons and incentives to increase your web site lead volumes by 50%, while simultaneously increasing the quality of your leads? Amir Rezvani and Jeff Kershner are sharing their expertise with you.

What action items will you take back to the dealership?

1. How to create a web site coupon strategy that will increase web site lead volume by 25%.

2. How to setup an online incentive system that will dramatically increase appointments and show rates.

3. How to leverage Google Places to increase web site leads and calls.

4. How to increase your web site lead capture by 25% by optimizing your lead forms.

5. How to optimize online marketing spend with Google Analytics, dynamic call tracking, and an incentive reporting system.

6. How to increase appointment rates by 30% and increase show rates by 50% by implementing simple, inexpensive technologies and creatively leveraging low-cost incentives.

Click here to watch their session video: http://www.youtube.com/watch?v=fJu2OTzuoXY

Amir Rezvani oversees the client results team for DealerOn. Rezvani co-founded DealerOn in 2002 with his partners to help auto dealers increase the effectiveness of their online marketing efforts. A seasoned retail sales veteran, Rezvani has an impressive track record of process development and sales management. He has 15 years of hands on experience working with large dealer groups such as Van Tuyl and Darcars Automotive Group, which allowed him to gain extensive experience in training, devising CRM strategies, and managing SEM campaigns.

Jeff Kershner is the director, new media for the Younger Automotive Group. He was the Internet director for the Mileone Group for several years prior to joining Younger in 2010. In his 18 months with Younger, his stores have seen a nearly 100% increase in sales.

11^th Digital Dealer® Conference & Exposition Featured Speakers: Amir Rezvani and Jeff Kershner — Double your Internet Department’s Profit in 2012: Online strategies that are proven to sell more cars for higher margins.