Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior, announces the release of a new version of its award winning VisiCogn^® INSITE platform. Revised to show the power of comparative data, dealers, OEMs and dealer groups now have a tool to benchmark web performance, operations, and advertising effectiveness against comparative dealerships in the same DMA, brand, or the nation.

According to Eric Brown, CEO of Dataium, “This is the first time the industry has had the benefit of detailed comparative data at the DMA level.” Eric explained, “Historically, dealers could only see their own score, which is like a broken scoreboard with only the home team’s score, making it impossible to know who is winning or losing.”

Jason Ezell, President of Dataium stated, “We had one dealership who thought a 2% increase in web traffic and leads was good, until they found out everyone else in their DMA had a 6% increase for the same time period.” Jason continued, “This dealership learned they were 65% below their DMA average, resulting in dozens of missed sales opportunities every week. Dataium’s BI team was able to suggest key changes to the dealer’s website and SEM spend, resulting in a 7 times increase in the number of leads, and a new ranking 14% above their DMA average, all while lowering the dealer’s SEM costs.”

Key features in the new INSITE include: KPI’s for website performance, Contextual Behavior™ of a consumer’s intensity around individual makes and models, detailed views of new leads, advanced inventory forecasting and new SEM intelligence.

Designed for dealers that want a competitive edge, INSITE Standard provides the yardstick needed to measure real progress and grow sales.

For dealers that want to generate new leads or detailed stock number reports, upgrades of INSITE are also available at visicogn.com.

To learn more about Dataium’s VisiCogn^® INSITE Standard, upgrades, or custom report capabilities, contact Dataium at www.dataium.com/contact, or call 877-896-DATA (3282).