Despite Increasing Gas Prices, Interest In Trucks Gains Ground
Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior, this week released its monthly ASI report. The ASI (Automotive Shopper Intensity) index, a leading predictive indicator of automotive retail sales illustrated a slight gain in auto demand in July from the previous month, partly due to a steady stream of incentives in the market. The ASI is expected to remain relatively flat through the fall as economic uncertainty combined with the November elections will, in all likelihood, sustain the current pent-up demand.
Of all makes, the ASI ranked Toyota, Hyundai, and Ford highest. Fueled by strong incentives, lead submissions on Toyota’s dealership websites grew 12% from the previous month. Similarly, lead submissions on Hyundai and Ford dealer websites grew 13% and 7% respectively from the previous month.
Deep discounts due to excess supply of the Chevrolet Silverado intensified interest among consumers, and led to its ranking highest in ASI for new vehicles, a first for the domestic carmaker. Despite rising fuel prices, the July ASI revealed increased demand for trucks with the Ford F150, and both Toyota’s Tacoma and Tundra ranking in the top 10 of all new vehicles. While the ASI forecasts increasing demand for trucks, it projects dwindling interest in luxury sedans with the Audi A6, Infiniti G25x, and the Volvo S60 among the lowest ranked vehicles in the ASI.
Eric Brown, Dataium CEO stated, “We continue to see consumers’ concerns in the marketplace play out in their online behavior.” He added, “We will be watching to see how those concerns impact the seasonal adjustment occurring now as well as any impact the presidential election may have on consumer auto demand over the next several months.”
Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from over 20 million active auto shoppers across a diverse network of thousands of automotive websites each month. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and markets. The national report is available for download at www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates to measure in-market lead behavior, sales forecasting, advertising effectiveness, digital marketing performance, and website design proficiency.
To request complete access to Dataium’s ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at www.dataium.com/contact, or call 877-896-DATA (3282).
About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, VisiCogn® In-Market Lead Solutions, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: [email protected], or call 877-896-DATA (3282).
