CDK Global reinforces dealer-first focus with a seamless online experience and new conference format
HOFFMAN ESTATES, Ill., – April 18, 2017 – In line with consistently creating better and easier experiences for their heavy truck customers, CDK Global announced the redesign of its Heavy Truck website as well as the return to its popular User Conference – but this time with a twist. The site redesign provides a simpler user experience, as well as concise and clear information on all the solutions CDK offers the heavy truck industry.
“We are always looking for the best ways to provide our customers with the finest and most efficient experiences. By redesigning the Heavy Truck website, customers can easily identify and review our solutions, as well as easily contact us for product demos and more detailed product information,” says Chris Farrar, Director of Integrated Marketing Communications.
CDK is also introducing its Heavy Truck Tour: Live 2017 to the heavy truck industry. Once done as an annual three-day Users Conference, the tour format will now consist of a series of one-day sessions across the United States and Canada designed to share the latest technology advancements, tips and tricks with CDK users.
“Heavy truck dealers are busy, and providing one opportunity for dealers to get up to speed on our latest technology advancements isn’t enough,” said Farrar. “The Tour allows CDK to go right to its dealers. The new format provides our dealers more choice on when and where they want to learn and allows dealers to return quickly to what’s most important – selling and servicing trucks.”
The CDK Heavy Truck Tour began in Arlington, TX, on April 12, then moves to Toronto, Ontario on August 17; Charlotte, NC, on October 19; Phoenix, AZ on January 18; and Chicago, IL, on April 19. More tour stops will be announced in the coming months.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.
