Houston, Texas — CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of CAR-DealFinder™. The new Internet Shopping Monitoring Program for auto dealers is CRM agnostic, integrates seamlessly with any CRM and monitors the dealers’ customer database (Sold, Service/Parts/Body Shop and Unsold Prospects) for In Market Buyers. Using Internet shopping behavior technology, CAR-DealFinder finds those dealership prospects that are currently shopping on automotive websites and notifies the dealership of any activity through its Internet Lead Management Tool. CAR-DealFinder™ takes the guesswork out of identifying possible customers who might want to purchase a new vehicle and places In-Market Buyers in front of the dealer.
According to CAR-Research XRM President and COO Patrick Kelly, CAR-DealFinder effectively protects the dealership from losing its owner base to the competition. “Traditional Marketing is putting the dealership in front of potential customers. CAR-DealFinder puts in-Market Shoppers in front of the dealer!” said Kelly.
With DealFinder an auto dealer can use his competitor’s advertising budget by leveraging that spend to his advantage. Bruce Glascock, a top ten volume Chrysler Jeep Dodge Dealer in Houston, TX said “I can now watch my competitors drive customers into the market to purchase a vehicle, and in many cases I will know about their shopping behavior and get the lead before my competitor does; and he is the one that spent the $20,000 on the ad that actually drove the customer In-Market….WOW, I love that feeling.”
CAR-DealFinder utilizes Internet Shopping Behavior technology to monitor the dealership’s customers and enables the dealership to:
- Know when owner-base customers, unsold floor customers, and aged unsold Internet leads are in-market and shopping online, the sites they are shopping and vehicle preferences.
- Improve closing ratios by knowing the competition and viewing which other makes the dealership’s in-market owner-base customers are considering.
- Deliver relevant, sales-driving marketing messages derived from actual shopping behavior to its in-market owner-base customers.
“Industry statistics show that up to 2% of a dealer’s database in In-Market shopping every month and that repeat buyers close at a rate as high as 60%. The fact is that dealers do have customers who are in-market for a new vehicle this month and every month—but they don’t contact the dealership. CAR-DealFinder can find them for the dealership,” said Kelly.
“According to a recent study from J.D. Power and Associates 78% of In Market Shoppers never submit a lead to a dealer. They are lurkers that view info on the internet, look at numerous websites, do their price and product comparisons, decide what they want, then go into a dealership and buy it. DealFinder is the only way a dealer has of getting to those potential buyers before they buy somewhere else. It is similar to pulling a lease customer forward, when the dealer gets that deal before the customer contacts other dealers and starts shopping,” Kelly added.
CAR-DealFinder will be demonstrated at booth # 817 at the 13th Digital Dealer Conference, October 23-25, 2012, Las Vegas, NV.
CAR-Research XRM provides auto dealerships with a comprehensive single-source CRM solution and has been helping dealerships grow their business and increase profits since 1994. Its founders worked in the retail automotive industry for years before forming CAR-Research XRM.
Using this experience and industry knowledge, the company built its dealership solution one piece at a time, resulting in the industry’s most advanced single-source dealer solution, one that exceeds traditional CRM’s. For more information visit www.CARXRM.com or call 800-376-5918.
About The 13th Digital Dealer Conference and Exposition:
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: www.DigitalDealerConference.
