BEDFORD, TX — May 15, 2019 — Binary Automotive Solutions, a leading provider of customized programs designed to help dealerships sell more vehicles, is proud to announce Capitol City Honda of Olympia, Washington, has equipped their sales staff with Binary’s Lifetime Warranty Program, continuing their proud tradition of treating customers like family.
Family-owned and operated since 1971, the dealership has more than 40 years of history in their hometown of Olympia, Washington, often helping children, grandchildren, and even great grandchildren, purchase vehicles. This commitment to putting the customer first is what made the Binary Lifetime Warranty Program so appealing to dealership management.
“I always say we are in the business of building relationships, not selling cars” said Capitol City Principal, Kelly Levesque. “Binary’s Lifetime Warranty Program is just another way we can provide value and increase loyalty among our customer base; setting us apart from other dealerships in the area. We grew up in this community so when guests come in, we want them to feel like family.”
Binary helped Capitol City launch in March, providing all of the marketing and merchandising needed to promote the benefit to customers across the dealership. Point-of-sale promotions, window stickers and marketing materials were all provided in order to help Capitol City communicate the benefits of their new offering.
“We’re there at the beginning of every launch because we want that dealer to feel as if they are supported one hundred percent as they roll out the program,” said James A Binkley, Binary’s CEO. “We’ve seen customers go from selling a few cars before Binary comes in, to more than 200 in the space of just a few months. That’s how powerful our Lifetime Programs can be.”
To find out more about Binary Automotive Solutions, please visit www.binaryauto.com
About Binary Automotive Solutions
Binary Automotive Solutions is committed to providing an integrated, customized package of programs to help dealerships sell more vehicles, hold more and retain more customers. It doesn’t matter the size of your dealership or the location, we’re confident that our warranty, certification and maintenance programs combined with our industry leading marketing and merchandising programs can boost sales, increase retention and help you maximize profits you didn’t even know were available. At our core, we strive every day to honor the beliefs of our founder, James E. Binkley, by never taking advantage of a client or offering a program to a dealership that takes advantage of a customer. As James is fond of saying, “Money is not more important than doing the right thing.”