Birmingham, AL — In May, AutoTec released the Foursquare Quick-Start Guide, an in-depth look at how participating auctions could use the social networking site foursquare to their advantage. Thanks to the success of that guide, the company has now released a version for dealers as well.

“Based on the overwhelmingly positive feedback we got from auctions, we knew there would be a demand from dealers to create a guide tailored specifically for retail locations,” said Chuck Redden, president and CEO of AutoTec. “Some dealers we spoke to were using foursquare already, but many others expressed an interest in learning more about it and using it in their own marketing efforts.”

The Foursquare Quick-Start Guide begins by outlining the basics of foursquare, including how to get started using it. The guide also covers the various benefits dealers can experience, such as improved customer retention, greater insights into customer behavior, better customer service, an increased viral presence and the ability to track their results through analytics.

“This edition of the Foursquare Quick-Start Guide is every bit as full of valuable information and best practices as the auction version,” Redden said. “No matter what you experience level is with foursquare going in, this guide has you covered.”

To download a free copy of the Dealer Foursquare Quick-Start Guide, visit http://www.more4dealers.com, the AuctionACCESS Facebook Page http://www.facebook.com/AuctionACCESS, or send an @ reply to @AuctionACCESS http://twitter.com/AuctionACCESS on Twitter.