Nashville, TN — The Dataium ASI index, a leading indicator of automotive sales 30 – 45 days in advance, continued to show marginal gains for the third straight month, indicating that sales volumes will make modest gains through September and October. Inventory search and lead volume were up significantly with the sedan segment leading the way.
August 2011 Dataium ASI™ Report
“We don’t expect to see large increases in consumer demand as we enter the holiday shopping season due to the current economic conditions,” stated Eric Brown, CEO of Dataium. He continued, “However with product levels for Japanese brands returning to normal levels and new models entering the marketplace, we should see moderate increases in customer interest.”
Domestic brands as a group have continued to post solid numbers – Ford and Chrysler both outpaced the market. In comparison, imports have continued to demonstrate strength with Toyota and Nissan leading the way. Search interest in SUV’s and trucks were both up by nearly 5%, while sedans led the way over all segments.
Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper events from over 20 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and specific markets, as well. The national report is available for download at dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates and specific data requirements.
To request complete access to Dataium’s ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium atwww.dataium.com/contact, or call 877-896-DATA (3282).
About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence™ platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers. The company supports cutting-edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center,VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: info@dataium.com, or call 877-896-DATA (3282).
