Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales.
That disconnect is the central problem of automotive digital KPIs: too narrow, no context, and not enough emphasis on how people shop for cars.
To start pushing our industry past the “best-practices” KPIs we’ve all been focused on for too long, String proposes a new, people-focused metric customized to shopper behavior on your website. We’re calling it highest-value visitors.
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