SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape.
It’s time to reevaluate your SEO strategy. Search engines have changed dramatically in recent years, so many old content optimization rules no longer apply. Today, using fresh, relevant content to improve user engagement and social sharing reign supreme. Bill Peña, chief architect at IMN, will examine how dealers and managers can improve their marketing mix and wring more value out of social marketing strategies to increase website traffic and sales – at a fraction of the time and cost associated with traditional SEO programs. Bill Peña is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn about the impact of recent search engine updates to make informed SEO decisions.
2. Learn how to examine the intersection of search engines and social media and the impact on user engagement.
3. Learn how to structure marketing campaigns to encourage social sharing and drive search engine results.
4. Discuss do’s and don’ts for social content that drives website traffic and leads.
5. Gain best practices for building a community of quality followers and learn how to target them effectively.
Bill Peña, chief architect at IMN (www.imninc.com), is an accomplished web developer, author, technology trainer and leader, with 13 years of experience in product design and development for high-tech content and e-commerce companies. Most recently, Peña led the development of IMN Social Driver, the company’s full-service social media content marketing solution. Previously, he developed new multi-channel content marketing products and campaigns at companies like O’Reilly Media and Phoenix Media Communications Group. He also worked at World Travel Holdings, creating user interfaces to big data consumer applications.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Bill Peña presents: Can you Replace SEO with Social Content? SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness; dealers need to ensure that all bases are covered to stay relevant in the evolving digital landscape.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
